Managing the long-term profit yield from market segments in a hotel environment: a case study on the implementation of customer profitability analysis

International Journal of Hospitality Management - Tập 18 - Trang 111-128 - 1999
Breffni Noone1, Peter Griffin1
1Faculty of Tourism and Food, Dublin Institute of Technology, Cathal Brugha Street, Dublin 1, Ireland

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International Journal of Hospitality Management

Tập 18

111-128

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