Lifebushido: The Challenge of the Crowdsourcing Labor Markets

Journal of Information Technology Teaching Cases - Tập 2 Số 2 - Trang 104-106 - 2012
Erran Carmel1
1Kogod School of Business, American University, Washington, DC, USA

Tóm tắt

A small US-based crowdsourcing platform illustrates the entrepreneurial challenges in a new ‘industry’ – the crowdsourcing industry. The firm's president founded and manages a virtual firm, which he launched even before the term crowdsourcing was coined. He has chosen to focus his firm, initially, on selling labor services to the American real estate market. Now that he has successfully built a network of reliable providers and repeat clients, his dilemma is how to grow his firm.

Từ khóa


Tài liệu tham khảo

Carmel E, 2011, The Handbook of Global Outsourcing and Offshoring, 42