Nội dung được dịch bởi AI, chỉ mang tính chất tham khảo
Thiếu tính đa dạng? Một bài đánh giá phê phán về việc sử dụng các chiều văn hóa trong nghiên cứu thương lượng
Tóm tắt
Thương lượng xuyên văn hóa có vai trò quan trọng trong hoạt động kinh doanh toàn cầu. Nghiên cứu thường tiếp cận chủ đề này bằng cách sử dụng các chiều văn hóa làm cơ sở lý thuyết nền tảng. Bài báo này cung cấp một cuộc tổng quan hệ thống về việc sử dụng các chiều văn hóa trong nghiên cứu thương lượng kéo dài hơn 30 năm qua. Tài liệu nghiên cứu về Thương lượng xuyên văn hóa đã được tìm kiếm một cách hệ thống để thu thập các phát hiện được công bố thông qua việc sử dụng các chiều kích của Hofstede hoặc Nghiên cứu Globe và phân loại chúng thành bốn giai đoạn thương lượng. Các phát hiện cho thấy rằng nghiên cứu thương lượng thiếu tính đa dạng trong việc sử dụng các chiều văn hóa: Phần lớn các công bố sử dụng chiều kích Tính cá nhân của Hofstede làm tham chiếu chính, trong khi các chiều kích còn lại của Hofstede, đặc biệt là các chiều kích của Nghiên cứu Globe lại được chú ý rất ít - một xu hướng tiếp tục tồn tại đến năm 2017, bao gồm cả thời điểm đó. Cuộc tổng quan này cũng chỉ ra rằng việc sử dụng chiều kích Tính cá nhân của Hofstede mang lại những phát hiện mâu thuẫn trong những lĩnh vực nghiên cứu quan trọng: Chiến lược Thương lượng Cạnh tranh so với Hợp tác, Trao đổi Thông tin Tích hợp, Cách Tiếp cận Giải Quyết Vấn Đề và sự phản hồi của nó. Hơn nữa, một phân tích về các tiểu mục nghiên cứu cho thấy sự phân bổ không được cân bằng, chủ yếu tập trung vào các chiến lược thương lượng và bỏ qua các lĩnh vực nghiên cứu khác. Các hệ quả của các phát hiện và việc sử dụng các cấu trúc chiều kích văn hóa thay thế cho nghiên cứu trong tương lai sẽ được thảo luận.
Từ khóa
#Thương lượng xuyên văn hóa #chiều văn hóa #nghiên cứu #tính đa dạng #chiến lược thương lượngTài liệu tham khảo
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