Key Account Management: Selling? Providing Services? … Or Both?

Marketing Review St. Gallen - Tập 32 - Trang 70-79 - 2015
Björn S. Ivens1, Barbara Niersbach1, Catherine Pardo2
1Otto-Friedrich-University, Bamberg, Germany
2EMLYON Business School, Ecully, France

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Marketing Review St. Gallen

Tập 32

70-79

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