Data mining: On the trail to marketing gold

Application delivery strategies. 1999. Video tape transcript, Elizabeth Shahnam, Host, Infusion, META Group, Inc., File 724, Computer Channel, @ http://www.watchit.com (16 March). Betts, 2003, Unexpected insights: the results of data mining queries can range from utterly baffling to very useful, with lots of surprises in between, Computerworld, 35/15, 34 Biggs, 2003, Eureka: mining data gold, Infoworld.com, 44 Calderon, 2003, How large corporations use data mining to create value, Management Accounting Quarterly (Winter), 4/2, 1 Chan, 2002, A basic primer on data mining, Information Systems Management (Fall), 19/4, 56, 10.1201/1078/43202.19.4.20020901/38835.7 Fayyad, 2003, Optimizing customer insight, Intelligent Enterprise, 22ff Fournier, 1998, Preventing the premature death of relationship marketing, Harvard Business Review, 76/1, 42 Han, 2002, Do consumers really care about online privacy?, Marketing Management, 11/1, 35 Heresniak, 2002, Data mining, Across the Board, 39/1, 65 Jenkins, 1999, Customer relationship management and the data warehouse, Call Center Solutions, 18/2, 88 Jones, 2002, Somebody's watching you, Brand Strategy, 28+ Kim, 2002, Combination of multiple classifiers for the customer's purchase behavior prediction, Decision Support Systems, 34/2, 167 King, 2002, Data mining isn't magical, but it’s not a “cookbook” procedure, either, National Under_writer, 12, 14 Le Beau, 2000, Mountains to mine, American Demographics, 22/8, 40 Linoff, 1999, Data mining, Inform, 13/9, 18 Loveman, 2003, Diamonds in the data mine, Harvard Business Review, 81/5, 3 Magnini, 2003, Data mining for hotel firms: use and limitations, Cornell Hotel and Restaurant Administration Quarterly, 94, 10.1016/S0010-8804(03)90022-X Montana, 2001, Data mining: a slippery slope, Information Management Journal, 35/4, 50 Morgan, 2003, nearthing the customer: data mining is no longer the preserve of mathematical statisticians, Telecommunications International, 25 Morse, 2002, Teaching temperance to the “cookie monster”: Ethical challenges to data mining and direct marketing, Business and Society Review (Spring), 107/1, 76, 10.1111/0045-3609.00128 Norris, Kim. 2003. Prospect for new revenue: Data mining: But be certain your firm meets new privacy laws. Financial Post (from America’s Intelligence Wire, 24 November, Article A110504841). Northwest gave passenger info to secret NASA data_mining study. 2004. eWeek @ http: //www.eweek.com (19 January). Orr, 2000, Branching out, Target Marketing, 23/12, 52 Pallatto, 2003, Data tools expose sales opportunities, Internet World, 12 Reed, 2002, Data mine_field, Precision Marketing, 15/2, 18 Subramanian, 2002, Business intelligence using smart techniques: Environmental scanning using data mining and competitor analysis using scenarios and manual simulation, Competitiveness Review, 12/1, 115 Tarnowski, 2003, Data mining at Meijer, Retail Merchandiser, 48 Thurston, 2003, What do large customers want?, Public Utilities Fortnightly, 4/2, 19 Trembly, 2003, Mining free_form data enhances customer service, National Underwriter Property and Casualty—Risk and Benefits Management, 107/38, 34 Tyagi, 2003, Using data analytics for greater profits, Journal of Business Strategy, 24 (May_June), 12, 10.1108/02756660310734938 Wheaton, 1998, DATA detectives, Catalog Age, 15/6, 94