Consumers' Trust in Virtual Mall Shopping: The Role of Social Presence and Perceived Security

International Journal of Human-Computer Interaction - Tập 27 Số 5 - Trang 450-475 - 2011
Dong‐Hee Shin1, Youn-Joo Shin2
1Sungkyunkwan University, Seoul, South Korea
2Senior Researcher, Department of Interaction Science , Sungkyunkwan University , Seoul , Korea

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