BSkyB transformation from a new loss‐making venture to a successful organisation

This paper aims to articulate strategic dilemmas faced by a Chief Executive of a highly successful company and how such dilemmas were resolved.

The case is based on a semi‐structured interview with Mr Jeremy Darroch – Chief Executive of BSkyB – and analysis of documentary evidence.

It is often difficult to implement strategies that simultaneously yield high organic growth rate, innovation, and a healthy balance‐sheet. The paper sheds light on how Sky has met this challenge.

The research offers a unique insight into the views of a principal strategist and articulates the background to offer context, however, because of its design the findings are not generalisable.

Very few articles offer insight into the thinking of those with principal responsibility for design and delivery of strategy. This paper offers such an insight based on a detailed interview with a highly successful Chief Executive.