NicholasO'Regan1, AbbyGhobadian2
1University of the West of England, Bristol, UK
2Henley Management College, Henley‐on‐Thames, UK
Tóm tắt
PurposeThis paper aims to articulate strategic dilemmas faced by a Chief Executive of a highly successful company and how such dilemmas were resolved.Design/methodology/approachThe case is based on a semi‐structured interview with Mr Jeremy Darroch – Chief Executive of BSkyB – and analysis of documentary evidence.FindingsIt is often difficult to implement strategies that simultaneously yield high organic growth rate, innovation, and a healthy balance‐sheet. The paper sheds light on how Sky has met this challenge.Research limitations/implicationsThe research offers a unique insight into the views of a principal strategist and articulates the background to offer context, however, because of its design the findings are not generalisable.Originality/valueVery few articles offer insight into the thinking of those with principal responsibility for design and delivery of strategy. This paper offers such an insight based on a detailed interview with a highly successful Chief Executive.
