The choice of selling as a career
Tài liệu tham khảo
Thompson, 1972, Stereotype of the Salesman, Harvard Business Review, 50, 20
Paul, 1970, A Student Assessment of Selling, Southern Journal of Business, 5, 57
Mason, 1965, The Low Prestige of Personal Selling, Journal of Marketing, 29, 7, 10.2307/1249694
Dauner, 1979, Attitudes of College Students Toward Selling: An Exploratory Study
Dubinsky, 1980, Recruiting College Students for the Salesforce, Industrial Marketing Management, 9, 37, 10.1016/0019-8501(80)90032-2
Bellenger, 1974, Student Attitudes Toward Selling as a Career: Implications for Marketing Education
Kurtz, 1970, The Historical Development of Professional Selling, Business and Economic Dimensions, 6, 12