The Impact of Online Social Networking on Students’ Study (VNU Unviversity of Economics and Business)

Abstract: The online social networking site, especially Facebook, has been tremendously developing in all aspects of life and impacting students’ life. Students are using Facebook to communicate and connect with each other because of its conveniences and popularity, and students atUniversity ofEconomics and Business, Vietnam National University-Hanoi, are no exception. That is why, this study will investigate the impact of the connection with the online social networking of an individual from the viewpoint of students. The result of the analysis from the survey has proved the direct impacts of UEB students’ connection with Facebook on the process and result of their social study. For that reason, the online social networking site (Facebook) not only makes tremendous influence on the result of UEB students’ study, but also helps them adapt to the culture of the University and have close relations with their friends in the University. Both of these things play an important role in bettering their study results at the University. Besides, this study suggests some activities which may help urge both UEB lecturers and students to use Facebook as an effective learning tool. Keywords: Social networking, study, Facebook, social acceptance, cultural acceptance.