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Corporate social responsibility communication: stakeholder information, response and involvement strategiesWhile it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two‐way communication process, defined as an ongoing iterative sense‐... ...
Tập 15 Số 4 - Trang 323-338 - 2006
Corporate social responsibility: review and roadmap of theoretical perspectivesBased on a survey and content analysis of 462 peer‐reviewed academic articles over the period 1990–2014, this article reviews theories related to the external drivers of corporate social responsibility (CSR) (such as stakeholder theory and resource‐dependence theory) and the internal drivers of CSR (such as resource‐based view [RBV] and agency theory) that have been utilized to explain CSR... ...
Tập 25 Số 3 - Trang 258-285 - 2016