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Các bài báo tiêu biểu
Corporate social responsibility communication: stakeholder information, response and involvement strategies
Tập 15 Số 4 - Trang 323-338 - 2006
While it is generally agreed that companies need to manage their relationships
with their stakeholders, the way in which they choose to do so varies
considerably. In this paper, it is argued that when companies want to
communicate with stakeholders about their CSR initiatives, they need to involve
those stakeholders in a two‐way communication process, defined as an ongoing
iterative sense‐giving a...
Corporate social responsibility: review and roadmap of theoretical perspectives
Tập 25 Số 3 - Trang 258-285 - 2016
Based on a survey and content analysis of 462 peer‐reviewed academic articles
over the period 1990–2014, this article reviews theories related to the external
drivers of corporate social responsibility (CSR) (such as stakeholder theory and
resource‐dependence theory) and the internal drivers of CSR (such as
resource‐based view [RBV] and agency theory) that have been utilized to explain
CSR. The ar...