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Segmentation analysis of domestic airline passenger markets
Springer Science and Business Media LLC - Tập 13 - Trang 17-31 - 1985
Edward R. Bruning, Mary L. Kovacic, Larry E. Oberdick
The authors focus on market and behavioral factors involved in the choice of type of airline. Specifically, the paper addresses the extent to which price, income, occupation, sex, education, and several behavioral attitudes affect this choice. The data were analyzed using linear discriminant analysis. The results support the view that both economic as well as behavioral factors work to segment the... hiện toàn bộ
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Springer Science and Business Media LLC - Tập 40 Số 3 - Trang 434-449 - 2012
Adamantios Diamantopoulos, Marko Sarstedt, Christoph Fuchs, Petra Wilczynski, Sebastian Kaiser
Factor analysis: Key tool in consumer behavior research
Springer Science and Business Media LLC - - 1979
Joe Kent Kerby
Examining the effect of salesperson service behavior in a competitive context
Springer Science and Business Media LLC - Tập 35 - Trang 603-616 - 2007
Michael Ahearne, Ronald Jelinek, Eli Jones
While few scholars debate the importance of doing things to improve the quality of the buyer–seller relationship, little is known about what salespeople can do after the point of the initial sale to enhance customer satisfaction and trust. On the basis of extensive exploratory interviews across professional selling domains, this research develops a set of behaviors, referred to here as “salesperso... hiện toàn bộ
The hypothesis of a dominance hierarchy of information sources
Springer Science and Business Media LLC - - 1981
Johan Arndt, Frederick E. May
When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints
Springer Science and Business Media LLC - Tập 32 Số 2 - Trang 112-126 - 2004
Simon J. Bell, Bülent Mengüç, Sara L. Stefani
Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy
Springer Science and Business Media LLC -
Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha
AbstractWe present a bottom-up marketing approach as a pathway to addressing the grand challenge of poverty and inequality for the marketing discipline. We derive this approach from the research stream on radically different contexts of subsistence marketplaces. Research on subsistence marketplaces has typically explored micro-level phenomena but also traversed upward and explained aggregate pheno... hiện toàn bộ
Đánh giá thái độ đối với các bệnh viện: Nghiên cứu thuộc tính quyết định và phân khúc thị trường Dịch bởi AI
Springer Science and Business Media LLC - Tập 6 - Trang 39-51 - 1978
Bruce Seaton, Ronald H. Vogel
Sự quan tâm ngày càng tăng về việc ứng dụng kiến thức marketing vào các lĩnh vực không truyền thống. Bài báo này phác thảo cách tiếp cận thuộc tính quyết định trong việc đo lường thái độ có thể được sử dụng làm cơ sở để phân khúc thị trường bệnh nhân tiềm năng của một bệnh viện. Dựa trên một cuộc khảo sát qua điện thoại đối với một mẫu ngẫu nhiên phân tầng của bệnh nhân tiềm năng, nhiều phân khúc ... hiện toàn bộ
#phân khúc thị trường #thuộc tính quyết định #sự hài lòng của bệnh nhân #khảo sát thái độ #marketing trong lĩnh vực y tế
Online reverse auctions: Issues, themes, and prospects for the future
Springer Science and Business Media LLC - Tập 30 - Trang 506-525 - 2002
Sandy D. Jap
Online reverse auctions are increasingly being used in industrial sourcing activities. This phenomenon represents a novel emerging area of inquiry with significant implications for sourcing strategies. However, there is little systematic thinking or empirical evidence on the topic. This article reviews the use of these auctions in sourcing activities and highlights four key aspects: (1) the differ... hiện toàn bộ
Environmental marketing strategy and firm performance: Effects on new product performance and market share
Springer Science and Business Media LLC - Tập 33 - Trang 461-475 - 2005
William E. Baker, James M. Sinkula
Recent studies on marketing and the natural environment have called for research that links environmental marketing strategies to the performance of the firm. This research operationalizes the enviropreneurial marketing (EM) construct and examines its relationship with firm performance. It is the first empirical research to operationalize the EM construct. The new scale, albeit a first attempt, de... hiện toàn bộ
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