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Một nghiên cứu về các yếu tố quyết định sự hài lòng của khách hàng trên quy mô quốc tế Dịch bởi AI
Springer Science and Business Media LLC - Tập 39 - Trang 198-215 - 2010
Forrest V. Morgeson, Sunil Mithas, Timothy L. Keiningham, Lerzan Aksoy
Nhiều tập đoàn đa quốc gia đã thực hiện các chương trình đo lường sự hài lòng qua các quốc gia nhằm theo dõi và chuẩn hóa sự hài lòng của khách hàng tại các thị trường khác nhau của họ. Những công ty này đo lường sự hài lòng với mục tiêu tối đa hóa lòng trung thành của khách hàng và các lợi ích tài chính liên quan đến lòng trung thành. Tuy nhiên, nghiên cứu hiện có so sánh sự hài lòng của người ti...... hiện toàn bộ
#sự hài lòng của khách hàng #các yếu tố quyết định #sự khác biệt quốc gia #văn hóa #kinh tế - xã hội #tự do thương mại
Marketing norms: The influence of personal moral philosophies and organizational ethical culture
Springer Science and Business Media LLC - Tập 21 - Trang 331-337 - 1993
Scott J. Vitell, Kumar C. Rallapalli, Anusorn Singhapakdi
This study develops a scale, using the American Marketing Association’s code of ethics, to measure the marketing-related norms of marketing practitioners. The scale has five dimensions: 1) price and distribution, 2) information and contracts, 3) product and promotion, 4) obligation and disclosure, and 5) general honesty and integrity. The relative influence of personal moral philosophies and organ...... hiện toàn bộ
Forecasting with adaptive extended exponential smoothing
Springer Science and Business Media LLC - Tập 16 - Trang 62-70 - 1988
John T. Mentzer
Much of product level forecasting is based upon time series techniques. However, traditional time series forecasting techniques have offered either smoothing constant adaptability or consideration of various time series components, but not both. The purpose of this paper is to present a time series technique newly developed by the author that combines both the inclusion of leve, trend, and seasona...... hiện toàn bộ
Reimagining marketing strategy: driving the debate on grand challenges
Springer Science and Business Media LLC - Tập 50 - Trang 13-21 - 2021
Ko de Ruyter, Debbie Isobel Keeling, Kirk Plangger, Matteo Montecchi, Maura L. Scott, Darren W. Dahl
Firm-Level Export Performance Assessment: Review, Evaluation, and Development
Springer Science and Business Media LLC - - 2000
Constantine S. Katsikeas, Leonidas C. Leonidou, Neil Morgan
Bounded goodness: marketing implications of Drucker on corporate responsibility
Springer Science and Business Media LLC - Tập 37 - Trang 73-84 - 2008
N. Craig Smith
Drucker’s immense contribution to the thinking and practice of management extends to social responsibility in business. This work goes back over 60 years but remains relevant today—notwithstanding the impacts of globalization and the greater interconnectedness of business and society—and not least to marketing. Given trends in marketing research and practice as well as the importance of paying tri...... hiện toàn bộ
Contractual governance, relational governance, and the performance of interfirm service exchanges: The influence of boundary-spanner closeness
Springer Science and Business Media LLC - Tập 33 - Trang 217-234 - 2005
Ronald J. Ferguson, Michèle Paulin, Jasmin Bergeron
Academics and managers are confronted with reconciling the social and economic aspects of business-to-business exchanges. In a service context, the authors investigate the relative importance of contractual and relational governance on exchange performance and the influence of the boundary spanner on the implementation of these governance mechanisms and on exchange performance. They test a model o...... hiện toàn bộ
The impact of internet exchanges on business-to-business distribution
Springer Science and Business Media LLC - Tập 30 - Trang 500-505 - 2002
Das Narayandas, Mary Caravella, John Deighton
The authors review an incumbent business-to-business distributor of electronic components faced with the entry of more than 50 Internet-based competitors and offer an explanation for why the distributor prevailed. Underlying the explanation is an assertion that the appropriate unit of analysis is the buyer-distributor-seller triad, not the buyer-seller dyad. In the case examined, the channel activ...... hiện toàn bộ
On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Springer Science and Business Media LLC - Tập 40 - Trang 509-525 - 2011
Sascha Raithel, Marko Sarstedt, Sebastian Scharf, Manfred Schwaiger
Existing research implicitly assumes that all factors known to influence customer satisfaction are likewise important for investor behavior. However, if investors do not equally value activities targeting different satisfaction drivers, managers focusing on short-term stock returns might over- or under-emphasize certain satisfaction drivers to the detriment of the long-term success of the firm. Th...... hiện toàn bộ
The effects of downsizing on organizational buying behavior: An empirical investigation
Springer Science and Business Media LLC - Tập 29 - Trang 151-164 - 2001
Jeffrey E. lewin
To survive in today’s highly competitive markets, many firms are initiating fundamental changes in organizational form and practice. These restructuring efforts are having significant effects on the organization and management of work within customer firms. However, these important changes have been largely ignored in the extant marketing literature. The research presented in this article first de...... hiện toàn bộ
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