Reimagining marketing strategy: driving the debate on grand challenges

Springer Science and Business Media LLC - Tập 50 - Trang 13-21 - 2021
Ko de Ruyter1, Debbie Isobel Keeling2, Kirk Plangger1, Matteo Montecchi1, Maura L. Scott3, Darren W. Dahl4
1King's College London, London, UK
2University of Sussex, Brighton, UK
3Florida State University, Tallahassee, USA
4University of British Columbia, Vancouver, Canada

Tài liệu tham khảo

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