Springer Science and Business Media LLC
SCOPUS (2007-2023)SSCI-ISI
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Cơ quản chủ quản: Springer Verlag , Springer Heidelberg
Lĩnh vực:
Strategy and ManagementBusiness and International Management
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Customer response is a crucial aspect of service business. The ability to accurately predict which customer profiles are productive has proven invaluable in customer relationship management. An area that has received little attention in the literature on direct marketing is the class imbalance problem (the very low response rate). We propose a customer response predictive model approach combining ...... hiện toàn bộ
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