Quantitative Marketing and Economics

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Advertising Spending and Quality for Services: The Role of Capacity
Quantitative Marketing and Economics - Tập 1 - Trang 337-365 - 2003
Ignatius J. Horstmann, Sridhar Moorthy
In this paper we explore the relations among advertising spending, capacity and quality for services. Data from a sample of New York City restaurants show that mid-quality restaurants spend more on advertising than either high quality or low quality ones, contradicting the usual Nelson-type prediction that advertising spending increases with quality. Also, controlling for quality, restaurants with... hiện toàn bộ
Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior
Quantitative Marketing and Economics - Tập 2 - Trang 59-92 - 2004
Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim
An important question for retailers is whether promotions induce households to increase their in-store expenditures or merely reallocate a predetermined shopping budget. Should expenditures be fixed, retailers might decrease their profitability when running promotions by displacing expenditures from high margin to lower margin products. Using household level store receipts and an extended AIDS mod... hiện toàn bộ
Consumer deliberation and quality signaling
Quantitative Marketing and Economics - Tập 14 - Trang 233-269 - 2016
Liang Guo, Yue Wu
Consumers are often uncertain about their product valuation before purchase. They may bear the uncertainty and purchase the product without deliberation. Alternatively, consumers can incur a deliberation cost to find out their true valuation and then make their purchase decision. This paper proposes that consumer deliberation about product valuation can be an endogenous mechanism to enable credibl... hiện toàn bộ
Learning About Computers: An Analysis of Information Search and Technology Choice
Quantitative Marketing and Economics - Tập 3 - Trang 207-247 - 2005
Tülin Erdem, Michael P. Keane, T. Sabri Öncü, Judi Strebel
We estimate a dynamic model of how consumers learn about and choose between different brands of personal computers (PCs). To estimate the model, we use a panel data set that contains the search and purchase behavior of a set of consumers who were in the market for a PC. The data includes the information sources visited each period, search durations, as well as measures of price expectations and st... hiện toàn bộ
The Post-Promotion Dip Puzzle: What do the Data Have to Say?
Quantitative Marketing and Economics - Tập 1 - Trang 409-424 - 2003
Igal Hendel, Aviv Nevo
One of the puzzles of store-level scanner data is the lack of a dip in quantity sold in the weeks following a promotion. Such a dip is predicted by a consumer inventory model. During a promotion consumers buy more, not only for current consumption, but stockpile for future consumption. The predictions of such a model have been confirmed by household-level data yet seem harder to find in aggregate ... hiện toàn bộ
A nested logit model of strategic promotion
Quantitative Marketing and Economics - Tập 5 - Trang 63-91 - 2007
Timothy J. Richards
This paper presents a test of the nature of the pricing and promotion game played by supermarket retailers in a large, U.S. market. Using a nested-logit modeling approach, the results show that retailers set discount depth and promotional frequency in a manner that is less competitive than Bertrand. We also find that the elasticity of substitution among competing stores is lower than among product... hiện toàn bộ
Strategic Decentralization and Channel Coordination
Quantitative Marketing and Economics - Tập 2 - Trang 5-22 - 2004
Preyas Desai, Oded Koenigsberg, Devavrat Purohit
In this paper, we show that under certain conditions, strategic decentralization through the addition of a retailer in the distribution channel can increase a manufacturer's profits. The specific case on which we focus is the quantity coordination (double marginalization) problem for a manufacturer selling durable goods in a two-period setting. We show that the standard solution that coordinates a... hiện toàn bộ
Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach
Quantitative Marketing and Economics - - 2006
Steven Tenn
Mergers with endogenous product choice: The case of the ready-to-eat cereal industry
Quantitative Marketing and Economics - Tập 21 - Trang 1-64 - 2023
Federico Rossi
The analysis of mergers in industries with differentiated products has traditionally focused its attention on postmerger price changes, ignoring the effect of a new competitive landscape on the characteristics of the products firms choose to offer. This paper proposes a new analysis, which includes the product entry and assortment decisions of firms, and shows how quickly product entry in an indus... hiện toàn bộ
An empirical analysis of individual level casino gambling behavior
Quantitative Marketing and Economics - Tập 10 - Trang 27-62 - 2011
Sridhar Narayanan, Puneet Manchanda
Gambling and gaming is a very large industry in the United States with about one-third of all adults participating in it on a regular basis. Using novel and unique behavioral data from a panel of casino gamblers, this paper investigates three aspects of consumer behavior in this domain. The first is that consumers are addicted to gambling, the second that they act on “irrational” beliefs, and the ... hiện toàn bộ
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