Quantitative Marketing and Economics
Công bố khoa học tiêu biểu
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Sắp xếp:
Technological tying and the intensity of price competition: An empirical analysis of the video game industry
Quantitative Marketing and Economics - Tập 12 - Trang 127-165 - 2014
Using data from the 128-bit video game industry I evaluate the impact technologically tying has on the intensity of console price competition and the incentives for hardware firms to tie their produced software to their hardware. Tying occurs when a console hardware manufacturer produces software that is incompatible with rival hardware. There are two important trade-offs an integrated firm faces ...... hiện toàn bộ
Price competition with repeat, loyal buyers
Quantitative Marketing and Economics - Tập 5 Số 4 - Trang 333-359 - 2007
Extant theoretical models suggest that greater consumer loyalty increases a firm’s market power and leads to higher prices and fewer price promotions (Klemperer, Quarterly Journal of Economics 102(2):375–394, 1987a, Economic Journal 97(0):99–177, 1987b, Review of Economic Studies 62(4):515–539, 1995; Padilla, Journal of Economic Theory 67(2):520–530, 1995). However, in some markets large, national...... hiện toàn bộ
Face/Off: The adverse effects of increased competition
Quantitative Marketing and Economics - Tập 21 - Trang 183-279 - 2023
Increased competition can result in market efficiency. However, alternatively, it may provoke unethical behavior by sellers attempting to avoid losses—a risk that may be greater in credence goods markets, where consumers find it difficult to determine the value of goods or services received. The New York City (NYC) taxi market allows us to investigate how increased competition due to the launch of...... hiện toàn bộ
The Post-Promotion Dip Puzzle: What do the Data Have to Say?
Quantitative Marketing and Economics - Tập 1 - Trang 409-424 - 2003
One of the puzzles of store-level scanner data is the lack of a dip in quantity sold in the weeks following a promotion. Such a dip is predicted by a consumer inventory model. During a promotion consumers buy more, not only for current consumption, but stockpile for future consumption. The predictions of such a model have been confirmed by household-level data yet seem harder to find in aggregate ...... hiện toàn bộ
Customer relationship management in competitive environments: The positive implications of a short-term focus
Quantitative Marketing and Economics - Tập 5 - Trang 99-129 - 2007
Researchers and business thought leaders have emphasized that firms must think and act with a long-term horizon when managing customer relationships. We demonstrate that, in contrast to this widely held view, profits in competitive environments may be maximized when firms ignore the future and instead maximize period-by-period profits from customers. Intuitively, while a long-term focus yields mor...... hiện toàn bộ
Dynamic pricing with fairness concerns and a capacity constraint
Quantitative Marketing and Economics - - 2019
Displaying things in common to encourage friendship formation: A large randomized field experiment
Quantitative Marketing and Economics - - 2020
The Impact of Frequent Shopper Programs in Grocery Retailing
Quantitative Marketing and Economics - Tập 1 - Trang 179-202 - 2003
Frequent shopper programs are becoming ubiquitous in retailing. Retailers seem unsure however about whether these programs are leading to higher loyalty, or to higher profits. In this paper we analyze data from a U.S. supermarket chain that has used a number of frequent shopper rewards to improve sales and profitability. We find that while these programs are profitable, this is only because substa...... hiện toàn bộ
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