Quantitative Marketing and Economics

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Advertising Spending and Quality for Services: The Role of Capacity
Quantitative Marketing and Economics - Tập 1 - Trang 337-365 - 2003
Ignatius J. Horstmann, Sridhar Moorthy
In this paper we explore the relations among advertising spending, capacity and quality for services. Data from a sample of New York City restaurants show that mid-quality restaurants spend more on advertising than either high quality or low quality ones, contradicting the usual Nelson-type prediction that advertising spending increases with quality. Also, controlling for quality, restaurants with...... hiện toàn bộ
Consumer deliberation and quality signaling
Quantitative Marketing and Economics - Tập 14 - Trang 233-269 - 2016
Liang Guo, Yue Wu
Consumers are often uncertain about their product valuation before purchase. They may bear the uncertainty and purchase the product without deliberation. Alternatively, consumers can incur a deliberation cost to find out their true valuation and then make their purchase decision. This paper proposes that consumer deliberation about product valuation can be an endogenous mechanism to enable credibl...... hiện toàn bộ
Learning About Computers: An Analysis of Information Search and Technology Choice
Quantitative Marketing and Economics - Tập 3 - Trang 207-247 - 2005
Tülin Erdem, Michael P. Keane, T. Sabri Öncü, Judi Strebel
We estimate a dynamic model of how consumers learn about and choose between different brands of personal computers (PCs). To estimate the model, we use a panel data set that contains the search and purchase behavior of a set of consumers who were in the market for a PC. The data includes the information sources visited each period, search durations, as well as measures of price expectations and st...... hiện toàn bộ
The Post-Promotion Dip Puzzle: What do the Data Have to Say?
Quantitative Marketing and Economics - Tập 1 - Trang 409-424 - 2003
Igal Hendel, Aviv Nevo
One of the puzzles of store-level scanner data is the lack of a dip in quantity sold in the weeks following a promotion. Such a dip is predicted by a consumer inventory model. During a promotion consumers buy more, not only for current consumption, but stockpile for future consumption. The predictions of such a model have been confirmed by household-level data yet seem harder to find in aggregate ...... hiện toàn bộ
Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach
Quantitative Marketing and Economics - - 2006
Steven Tenn
Selling mechanisms for perishable goods: An empirical analysis of an online resale market for event tickets
Quantitative Marketing and Economics - Tập 19 - Trang 127-178 - 2021
Caio Waisman
This paper assesses the value of the availability of menus of different selling mechanisms to agents in an online platform in the context of scarce perishable goods. By analyzing the choice between auctions and posted prices in the context of National Football League tickets offered on eBay, it estimates a structural model in which heterogeneous, forward-looking sellers optimally choose which sell...... hiện toàn bộ
Estimating discrete-choice games of incomplete information: Simple static examples
Quantitative Marketing and Economics - Tập 12 - Trang 167-207 - 2014
Che-Lin Su
We investigate the computational aspect of estimating discrete-choice games under incomplete information. In these games, multiple equilibria can exist. Also, different values of structural parameters can result in different numbers of equilibria. Consequently, under maximum-likelihood estimation, the likelihood function is a discontinuous function of the structural parameters. We reformulate the ...... hiện toàn bộ
Generalized Reverse Discrete Choice Models
Quantitative Marketing and Economics - Tập 3 - Trang 175-200 - 2005
Sanjog Misra
Marketing practitioners and academics have shown a keen interest in the processes that drive consumers’ choices since the early work of Guadagni and Little (1982). Over the past decade or so, a number of alternative models have been proposed, implemented and analyzed. The common behavioral assumption that underlines these models of discrete choice is random utility maximization (RUM). The RUM assu...... hiện toàn bộ
Modeling CLV: A test of competing models in the insurance industry
Quantitative Marketing and Economics - Tập 5 - Trang 163-190 - 2007
Bas Donkers, Peter C. Verhoef, Martijn G. de Jong
Customer Lifetime Value (CLV) is one of the key metrics in marketing and is considered an important segmentation base. This paper studies the capabilities of a range of models to predict CLV in the insurance industry. The simplest models can be constructed at the customer relationship level, i.e. aggregated across all services. The more complex models focus on the individual services, paying expli...... hiện toàn bộ
The Risk Reduction Role of Advertising
Quantitative Marketing and Economics - Tập 2 Số 4 - Trang 283-320 - 2004
Dmitri Byzalov, Ron Shachar
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