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Pacific Science Review B: Humanities and Social Sciences

  2405-8831

 

 

 

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This research paper investigates the level of product quality based on the dimensions of quality. Customers' priorities when purchasing a two wheeler have been analysed for different manufacturers using a structured questionnaire. This study uses both an empirical and a fuzzy logic approach to accomplish the research objectives. Among the different brands that are available in the Indian two wheel... hiện toàn bộ
#Product quality #Two wheeler #Purchase intention #Brand #Perceived quality #Fuzzy logic