An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelersPacific Science Review B: Humanities and Social Sciences - Tập 1 - Trang 57 - 2015
Kottala Sri Yogi
This research paper investigates the level of product quality based on the dimensions of quality. Customers' priorities when purchasing a two wheeler have been analysed for different manufacturers using a structured questionnaire. This study uses both an empirical and a fuzzy logic approach to accomplish the research objectives. Among the different brands that are available in the Indian two wheel...... hiện toàn bộ
#Product quality #Two wheeler #Purchase intention #Brand #Perceived quality #Fuzzy logic