An empirical and fuzzy logic approach to product quality and purchase intention of customers in two wheelersPacific Science Review B: Humanities and Social Sciences - Tập 1 - Trang 57 - 2015
Kottala Sri Yogi
This research paper investigates the level of product quality based on the
dimensions of quality. Customers' priorities when purchasing a two wheeler have
been analysed for different manufacturers using a structured questionnaire. This
study uses both an empirical and a fuzzy logic approach to accomplish the
research objectives. Among the different brands that are available in the Indian
two wheel... hiện toàn bộ
#Product quality #Two wheeler #Purchase intention #Brand #Perceived quality #Fuzzy logic