Marketing Science
SCOPUS (1996-2023)SSCI-ISI
0732-2399
1526-548X
Mỹ
Cơ quản chủ quản: INFORMS , INFORMS Institute for Operations Research and the Management Sciences
Lĩnh vực:
Economics and EconometricsBusiness and International ManagementMarketing
Các bài báo tiêu biểu
Mental Accounting and Consumer Choice A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household budgeting process is also incorporated to c... ... hiện toàn bộ
Tập 4 Số 3 - Trang 199-214 - 1985
Brands and Branding: Research Findings and Future Priorities Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. Th... ... hiện toàn bộ
Tập 25 Số 6 - Trang 740-759 - 2006
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids Despite the explosive growth of electronic commerce and the rapidly increasing number of consumers who use interactive media (such as the World Wide Web) for prepurchase information search and online shopping, very little is known about how consumers make purchase decisions in such settings. A unique characteristic of online shopping environments is that they allow vendors to create retai... ... hiện toàn bộ
Tập 19 Số 1 - Trang 4-21 - 2000
Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets We construct two models of the behavior of consumers in an environment where there is uncertainty about brand attributes. In our models, both usage experience and advertising exposure give consumers noisy signals about brand attributes. Consumers use these signals to update their expectations of brand attributes in a Bayesian manner. The two models are (1) a dynamic model with immediate u... ... hiện toàn bộ
Tập 15 Số 1 - Trang 1-20 - 1996
The Choice Theory Approach to Market Research This paper surveys economic choice theory, stressing developments that permit use of data from psychometric and conjoint experiments to produce market demand forecasts. Alternatives to the widely used multinomial logit model are summarized, and a new method for estimating multinomial probits is described. An integration of choice models with attitudinal scaling and perceptual mapping, wit... ... hiện toàn bộ
Tập 5 Số 4 - Trang 275-297 - 1986
Research on Innovation: A Review and Agenda forMarketing ScienceInnovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: Consumer response... ... hiện toàn bộ
Tập 25 Số 6 - Trang 687-717 - 2006
Managing Channel Profits A channel of distribution consists of different channel members each having his own decision variables. However, each channel member's decisions do affect the other channel members' profits and, as a consequence, actions. A lack of coordination of these decisions can lead to undesirable consequences. For example, in the simple manufacturer-retailer-consumer channel, uncoordinated and inde... ... hiện toàn bộ
Tập 2 Số 3 - Trang 239-272 - 1983
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series observations for a large number of strategic business units (SBUs), In order to estimate disaggregate marketing mix elasticities of demand, a natural solution is to pool different SBUs. The traditional, a priori approach is to pool together those SBUs which one believes in advance to be very similar with respe... ... hiện toàn bộ
Tập 12 Số 1 - Trang 103-124 - 1993
Price Competition in a Channel Structure with a Common Retailer In recent studies of channel competition, it has been found that channel intermediaries reduce the intensity of direct competition between manufacturers. The underlying channel structure in most studies consists of two manufacturers and two retailers each of whom sells only one manufacturer's product exclusively. This paper adds to this growing literature of channel competition by analyzi... ... hiện toàn bộ
Tập 10 Số 4 - Trang 271-296 - 1991
Optimal Pricing and Return Policies for Perishable Commodities This paper considers the pricing decision faced by a producer of a commodity with a short shelf or demand life. A hierarchical model is developed, and the results of the single period inventory model are used to examine possible pricing and return policies. The paper shows that several such policies currently in effect are suboptimal. These include those where the manufacturer offers reta... ... hiện toàn bộ
Tập 4 Số 2 - Trang 166-176 - 1985