Brands and Branding: Research Findings and Future Priorities

10.2307/41165845

Aaker D. A., 1997, Harvard Bus. Rev., 75, 135

Aaker D. A., 2004, Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

10.2307/3152193

10.1509/jmkr.38.4.485.18905

10.2307/1252171

10.2307/3151897

10.2307/3151914

10.1037/0022-3514.81.3.492

10.1086/383419

10.1086/383426

10.1287/mksc.15.1.86

10.1007/BF00435740

10.1086/317591

10.1509/jmkg.65.1.44.18130

10.1509/jmkg.67.4.1.18688

Ambler T., 2004, Marketing and the Bottom Line, 2

10.1057/bm.1998.25

10.1177/1094670502005001003

10.1016/S0165-4101(96)00430-2

10.1509/jmkr.41.2.135.28670

10.1287/mksc.1030.0040

10.1057/palgrave.crr.1540005

10.2307/3151793

10.1057/palgrave.bm.2540162

10.1509/jmkg.67.1.4.18594

Barich H., 1991, MIT Sloan Management Rev., 32, 94

10.1207/15327660260382324

10.1023/A:1009620132177

10.1016/0167-8116(93)90036-X

Batra R., 1993, Brand Equity and Advertising, 83

10.2307/3151224

10.2307/3151033

10.2307/3152009

10.1287/mksc.1030.0043

10.1509/jmkg.67.2.76.18609

10.1080/00913367.1998.10673555

10.1016/S0167-8116(96)00018-3

10.1509/jmkr.38.4.494.18901

10.2307/3172510

10.1509/jmkr.40.2.161.19222

10.2307/3151845

10.2307/3152195

10.1086/209569

10.2307/1252190

10.2307/3152221

10.2307/3152069

10.1016/S0167-8116(02)00124-6

10.2307/3152196

10.1016/0148-2963(94)90031-0

10.2307/3151996

10.1509/jmkg.66.1.73.18450

10.1509/jmkr.38.4.415.18910

Dowling G. R., 1994, Corporate Reputations

Duncan T., 2002, IMC: Using Advertising & Promotion to Build Brands

10.2307/3172602

Epstein M. J., 2001, MIT Sloan Management Rev., 42, 39

10.2307/3152032

10.1207/s15327663jcp0702_02

10.1509/jmkr.39.4.408.19120

10.1086/383434

10.2307/3172692

Feldwick P., 1996, J. Market Res. Soc., 38, 85, 10.1177/147078539603800201

10.1086/422117

10.1086/209515

10.1016/S0167-8116(97)00021-9

Fournier S. M., 1998, Harvard Bus. Rev., 76, 42

Gatignon H., 1993, Handbook of OR and MS, 5, 697

10.1002/(SICI)1520-6793(199608)13:5<481::AID-MAR3>3.0.CO;2-5

10.1002/(SICI)1520-6793(199701)14:1<49::AID-MAR4>3.0.CO;2-O

10.1509/jmkr.41.1.7.25084

10.1086/374695

10.1509/jmkr.41.2.197.28667

10.2307/3152165

Hanssens D. M., 1998, Market Response Models: Econometric and Time Series Analysis

10.1177/002224299806200202

10.1509/jmkg.68.4.60.42736

10.1086/209007

10.1057/palgrave.bm.2540139

10.1287/mksc.6.4.320

10.1080/02650487.2000.11104815

10.1086/321945

10.1509/jmkr.37.3.331.18780

Jap S. D., 1993, Advances in Consumer Research, 20, 607

10.1207/s15327663jcp0702_01

10.1016/0167-8116(93)90030-3

10.1287/mksc.11.4.359

Kapferer J.-N., 2005, The New Strategic Brand Management

10.1177/002224299305700101

Keller K. L., 2001, Marketing Management, 10, 15

10.4135/9781848608283.n8

Keller K. L., 2003, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2

10.2307/3172491

10.1057/palgrave.crr.1540057

Keller K. L., 2003, Marketing Management, 26

Keller K. L., 2002, Harvard Bus. Rev., 80, 80

10.1177/0092070398264001

10.2307/1252003

10.1023/A:1008184423824

10.1509/jmkr.38.3.326.18864

Kohli C., 1997, J. Advertising Res., 37, 67

Kotler P., 2006, Marketing Management, 12

10.1287/mksc.10.2.172

Kumar N., 2003, Harvard Bus. Rev., 81, 86

10.1207/S15327663JCP1101_5

10.1287/mksc.15.2.132

10.1086/259131

10.2307/1252015

Levitt T., 1983, Harvard Bus. Rev., 61, 92

Levy S. J., 1999, Brands, Consumers, Symbols, and Research: Sydney J. Levy on Marketing

10.1086/296120

10.2307/3152042

10.2307/1251855

10.1016/0737-6782(94)90005-1

10.1207/S15327663JCP1202_05

10.1509/jmkg.66.1.38.18451

10.1177/002224379703400205

10.1086/338205

10.1086/422113

10.1207/s15327663jcp0602_01

10.1509/jmkg.67.1.63.18595

10.1509/jmkg.66.2.17.18480

10.1509/jmkr.38.1.14.18836

10.2307/3152005

Muniz A. M., 2000, J. Consumer Res., 27, 412, 10.1086/319618

10.1509/jmkr.40.4.375.19385

10.1287/mksc.1040.0083

10.1207/s15327663jcp0503_03

10.2307/3152199

10.2307/1251291

10.2307/3152216

10.1086/209251

10.1509/jmkr.39.4.421.19114

10.1509/jmkr.38.1.110.18830

10.2307/3152079

10.1086/208898

10.1287/mksc.17.4.356

10.1016/0167-8116(93)90034-V

10.1057/bm.1997.37

10.2307/3152097

10.1509/jmkg.68.4.126.42735

10.2307/3152197

10.2307/1251800

Romeo J. B., 1991, Advances in Consumer Research, 18, 399

Rust R. T., 2000, Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy

10.2307/1252038

Schmitt B. H., 1999, Experiential Marketing: How to Get Customers to Sense Feel, Think, Act and Relate to Your Company and Brands

Schmitt B. H., 2003, Experience Management: A Revolutionary Approach to Connecting with Your Customers

Schmitt B. H., 1997, Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

10.1086/209408

10.1086/209434

10.2307/3152211

10.1057/bm.1998.52

10.1016/S0148-2963(98)00116-7

10.1016/0148-2963(94)90040-X

10.2307/3152190

Shugan S. M., 1989, Enhancing Knowledge Development in Marketing. AMA Educator’s Proceeding

10.2307/3150805

10.1287/mksc.12.1.28

10.2307/3151928

10.2307/1251790

Smith D. C., 1992, J. Advertising Res., 32, 11

10.2307/3172741

10.1207/s15327663jcp0402_03

10.1287/mnsc.25.1.11

10.1177/002224299806200102

10.1057/palgrave.jibs.8400002

10.1016/0167-8116(93)90031-S

10.1509/jmkg.65.4.1.18388

10.1177/002224299305700401

10.1509/jimk.10.2.13.19531

10.1509/jmkr.41.1.31.25086

10.1287/mksc.14.3.G71

10.1086/346249

10.1287/mksc.1030.0044

10.1207/s15327663jcp0704_01

10.1086/378621

10.1177/0092070300282002

10.1086/383422

Zaltman G., 2003, How Customers Think: Essential Insights into the Mind of the Market

10.1509/jmkr.38.3.313.18869

10.1086/338207