Journal of Research in Interactive Marketing

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Effective advertising appeals for websites of small boutique hotels
Journal of Research in Interactive Marketing - - 2013
MichaelLwin, IanPhau
E‐service quality perceptions: a cross‐cultural comparison of American and Korean consumers
Journal of Research in Interactive Marketing - Tập 4 Số 3 - Trang 257-275 - 2010
Jung‐HwanKim, ChunghoKim
PurposeThe purpose of this paper is to compare the e‐service quality perceptions of US and South Korean consumers in relation to overall e‐service quality, e‐satisfaction, and e‐loyalty to understand geographic and cultural differences in relation to the international expansion of e‐business.... hiện toàn bộ
Examining the technology acceptance model in the adoption of social networks
Journal of Research in Interactive Marketing - Tập 5 Số 2/3 - Trang 116-129 - 2011
JoséCarlos Martins Rodrigues Pinho, Ana MariaSoares
PurposeThe purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM).Design/methodology/approach... hiện toàn bộ
Customer typology: 3D virtual world
Journal of Research in Interactive Marketing - - 2011
AdesegunOyedele, Michael S.Minor
Going forward
Journal of Research in Interactive Marketing - Tập 6 Số 3 - 2012
BarryUnger
The perceptual fluency effect on pleasurable online shopping experience
Journal of Research in Interactive Marketing - - 2010
HyunjooIm, Sharron J.Lennon, LeslieStoel
PurposeVisual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the impact of visual information quality...... hiện toàn bộ
The effects of visual information in eWOM communication
Journal of Research in Interactive Marketing - Tập 6 Số 1 - Trang 7-26 - 2012
Tom M.YLin, Kuan‐YiLu, Jia‐JhouWu
PurposeElectronic word of mouth (eWOM) is a considerably influential factor for consumers to search for product information. Nowadays, consumers can easily post visual information (e.g. pictures or videos) to convey product information and consumption‐related experiences. Yet, prior eWOM studies focused primarily on the ver...... hiện toàn bộ
Experience, comfort, and privacy concerns: antecedents of online spending
Journal of Research in Interactive Marketing - - 2011
Deborah F.Spake, R.Zachary Finney, MathewJoseph
PurposeThe purpose of this paper is to examine antecedents of consumer online spending.Design/methodology/approachA sample of 766 college students in the USA completed surveys using intercept interviews on a college campus. The re...... hiện toàn bộ
Editorial
Journal of Research in Interactive Marketing - Tập 7 Số 2 - 2013
DebraZahay
Online shopping experience in an emerging e-retailing market
Journal of Research in Interactive Marketing - Tập 12 Số 2 - Trang 193-214 - 2018
Ernest Emeka Izogo, Chanaka Jayawardhena
Purpose While e-commerce has been widely cited as the new marketing frontier, thus necessitating the need to deliver seamless shopping experiences across various online channels to achieve success, very few firms have the well withal to clearly tie customer experience investments to marketing outcomes. Theoretically spe...... hiện toàn bộ
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