Journal of Research in Interactive Marketing
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Effective advertising appeals for websites of small boutique hotels
Journal of Research in Interactive Marketing - - 2013
E‐service quality perceptions: a cross‐cultural comparison of American and Korean consumers
Journal of Research in Interactive Marketing - Tập 4 Số 3 - Trang 257-275 - 2010
PurposeThe purpose of this paper is to compare the e‐service quality perceptions
of US and South Korean consumers in relation to overall e‐service quality,
e‐satisfaction, and e‐loyalty to understand geographic and cultural differences
in relation to the international expansion of
e‐business.Design/methodology/approachThe data for the study were collected from
college‐age internet users in the USA...
Examining the technology acceptance model in the adoption of social networks
Journal of Research in Interactive Marketing - Tập 5 Số 2/3 - Trang 116-129 - 2011
PurposeThe purpose of this paper is to provide an understanding of the process
of new technology adoption, notably social networks (SN), relying on a specific
model, the technology acceptance model (TAM).Design/methodology/approachThe
study applies a quantitative methodological approach by using a survey method.
The data are collected from a sample of 150 university students. In order to
test the ...
The perceptual fluency effect on pleasurable online shopping experience
Journal of Research in Interactive Marketing - - 2010
PurposeVisual information quality is one of the most important elements that
determines online shoppers' experience on a web site. Yet, currently many
e‐tailers use poor quality visual information such as small and blurry images.
Therefore, the purpose of this paper is to investigate the impact of visual
information quality on online shoppers' affective responses and behavioral
intent toward the w...
The effects of visual information in eWOM communication
Journal of Research in Interactive Marketing - Tập 6 Số 1 - Trang 7-26 - 2012
PurposeElectronic word of mouth (eWOM) is a considerably influential factor for
consumers to search for product information. Nowadays, consumers can easily post
visual information (e.g. pictures or videos) to convey product information and
consumption‐related experiences. Yet, prior eWOM studies focused primarily on
the verbal information of eWOM. Few studies have paid sufficient attention to
the ...
Experience, comfort, and privacy concerns: antecedents of online spending
Journal of Research in Interactive Marketing - - 2011
PurposeThe purpose of this paper is to examine antecedents of consumer online
spending.Design/methodology/approachA sample of 766 college students in the USA
completed surveys using intercept interviews on a college campus. The research
examines the consumer's level of technological savvy, experience with online
shopping, level of confidence that online activities are not monitored, worry
about ot...
Online shopping experience in an emerging e-retailing market
Journal of Research in Interactive Marketing - Tập 12 Số 2 - Trang 193-214 - 2018
Purpose While e-commerce has been widely cited as the new marketing frontier,
thus necessitating the need to deliver seamless shopping experiences across
various online channels to achieve success, very few firms have the well withal
to clearly tie customer experience investments to marketing outcomes.
Theoretically speaking, the understanding of the drivers and outcomes of online
shopping experie...
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