Journal of Research in Interactive Marketing
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Examining the technology acceptance model in the adoption of social networksPurpose The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM). Design/methodology/approach ...
Journal of Research in Interactive Marketing - Tập 5 Số 2/3 - Trang 116-129 - 2011
The perceptual fluency effect on pleasurable online shopping experiencePurpose Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the impact of visual information quality...
Journal of Research in Interactive Marketing - - 2010
Experience, comfort, and privacy concerns: antecedents of online spendingPurpose The purpose of this paper is to examine antecedents of consumer online spending. Design/methodology/approach A sample of 766 college students in the USA completed surveys using intercept interviews on a college campus. The re...
Journal of Research in Interactive Marketing - - 2011
Online shopping experience in an emerging e-retailing market
Purpose
While e-commerce has been widely cited as the new marketing frontier, thus necessitating the need to deliver seamless shopping experiences across various online channels to achieve success, very few firms have the well withal to clearly tie customer experience investments to marketing outcomes. Theoretically spe... ...
Journal of Research in Interactive Marketing - Tập 12 Số 2 - Trang 193-214 - 2018
Consumer profiles in reality vs fantasy‐based virtual worlds: implications for brand entryPurpose Virtual environments (VEs) are computer‐based, three‐dimensional virtual worlds where users create avatars and interact socially and competitively within the environment. Users spend millions of dollars every year consuming items for their avatars. Marketers have begun offering branded items in these communities with...
Journal of Research in Interactive Marketing - Tập 5 Số 4 - Trang 298-312 - 2011
Antecedents of customer brand advocacy: a meta-analysis of the empirical evidencePurpose The purpose of this paper is to find out the antecedents of customer brand advocacy (CBA) on the basis of synthesis of the CBA literature. A summarisation of the results of the empirical CBA studies containing CBA as a measured variable is carried out. The antecedents’ strengths of association with CBA are compare...
Journal of Research in Interactive Marketing - Tập 14 Số 2 - Trang 153-172 - 2020
Loại sản phẩm và truyền miệng: một góc nhìn song phương Dịch bởi AI Mục đích Có bằng chứng mạnh mẽ cho thấy rằng việc truyền miệng (WOM) có mức độ ảnh hưởng khác nhau tùy thuộc vào loại sản phẩm; tuy nhiên, nghiên cứu thực nghiệm vẫn còn thiếu. Mục đích của bài báo này là đề xuất một mô hình quy trình để kiểm tra ảnh hưởng của loại sản phẩm đối với cả hiệu ứng và sự lan tỏa của thông tin liê...
Journal of Research in Interactive Marketing - - 2011
Initial findings of a gap analysis of the digital piracy literature: six undiscovered countriesPurpose Digital piracy continues to be a problem for firms, industry lobby groups and regulators. The purpose of this paper is to report initial findings of a review of the digital piracy literature. To reduce conceptual overlap and duplicated effort, the author aims to identify gaps in understanding for future research....
Journal of Research in Interactive Marketing - Tập 6 Số 4 - Trang 238-259 - 2012
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