Journal of Marketing Research

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Consumer Response to Negative Publicity: The Moderating Role of Commitment
Journal of Marketing Research - Tập 37 Số 2 - Trang 203-214 - 2000
Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava
Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoret...... hiện toàn bộ
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Journal of Marketing Research - Tập 54 Số 5 - Trang 687-705 - 2017
Georgios Zervas, Davide Proserpio, John W. Byers
Peer-to-peer markets, collectively known as the sharing economy, have emerged as alternative suppliers of goods and services traditionally provided by long-established industries. The authors explore the economic impact of the sharing economy on incumbent firms by studying the case of Airbnb, a prominent platform for short-term accommodations. They analyze Airbnb's entry into the state of...... hiện toàn bộ
Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
Journal of Marketing Research - Tập 48 Số 2 - Trang 238-254 - 2011
Yubo Chen, Qi Wang, Jinhong Xie
Consumers’ purchase decisions can be influenced by others’ opinions, or word of mouth (WOM), and/or others’ actions, or observational learning (OL). Although information technologies are creating increasing opportunities for firms to facilitate and manage these two types of social interaction, to date, researchers have encountered difficulty in disentangling their competing effects and hav...... hiện toàn bộ
New Empirical Generalizations on the Determinants of Price Elasticity
Journal of Marketing Research - Tập 42 Số 2 - Trang 141-156 - 2005
Tammo H.A. Bijmolt, Harald J. van Heerde, Rik Pieters
The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986. However, empirical generalizations on price elasticity require modifications because of (1) changes in market characteristics (i.e., characteristics of brands, produc...... hiện toàn bộ
Multivariate Analysis of Brand Loyalty for Major Household Appliances
Journal of Marketing Research - Tập 10 Số 4 - Trang 404 - 1973
Joseph W. Newman, Richard A. Werbel
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
Journal of Marketing Research - Tập 20 Số 4 - Trang 393 - 1983
Priscilla A. LaBarbera, David Mazursky
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
Journal of Marketing Research - Tập 46 Số 1 - Trang 120-133 - 2009
Merel van Diepen, Bas Donkers, Philip Hans Franses
The authors propose a dynamic direct mailing response model with competitive effects. Purchase and promotion history are incorporated to map the dynamic competitive interactions among the firms sending the mailings. The authors investigate the impact of direct mailings on the revenues of each firm and its competitors over time. The model accounts for endogeneity of the mailing decision an...... hiện toàn bộ
An Analysis of the Tradeoff between Advertising and Price Discounting
Journal of Marketing Research - Tập 28 Số 2 - Trang 160 - 1991
Raj Sethuraman, Gerard J. Tellis
Response Modeling with Nonrandom Marketing-Mix Variables
Journal of Marketing Research - Tập 41 Số 4 - Trang 467-478 - 2004
Puneet Manchanda, Peter E. Rossi, Pradeep K. Chintagunta
Sales response models are widely used as the basis for optimizing the marketing mix. Response models condition on the observed marketing-mix variables and focus on the specification of the distribution of observed sales given marketing-mix activities. The models usually fail to recognize that the levels of the marketing-mix variables are often chosen with at least partial knowledge of the...... hiện toàn bộ
How Advertising Affects Sales: Meta-Analysis of Econometric Results
Journal of Marketing Research - Tập 21 Số 1 - Trang 65 - 1984
Gert Assmus, John U. Farley, Donald R. Lehmann
Tổng số: 160   
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