Journal of Marketing Research

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Consumer Response to Negative Publicity: The Moderating Role of Commitment
Journal of Marketing Research - Tập 37 Số 2 - Trang 203-214 - 2000
Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava
Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoret...... hiện toàn bộ
New Empirical Generalizations on the Determinants of Price Elasticity
Journal of Marketing Research - Tập 42 Số 2 - Trang 141-156 - 2005
Tammo H.A. Bijmolt, Harald J. van Heerde, Rik Pieters
The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986. However, empirical generalizations on price elasticity require modifications because of (1) changes in market characteristics (i.e., characteristics of brands, produc...... hiện toàn bộ
An Analysis of the Tradeoff between Advertising and Price Discounting
Journal of Marketing Research - Tập 28 Số 2 - Trang 160 - 1991
Raj Sethuraman, Gerard J. Tellis
How Advertising Affects Sales: Meta-Analysis of Econometric Results
Journal of Marketing Research - Tập 21 Số 1 - Trang 65 - 1984
Gert Assmus, John U. Farley, Donald R. Lehmann
The Effects of Supplier Fairness on Vulnerable Resellers
Journal of Marketing Research - Tập 32 Số 1 - Trang 54 - 1995
Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp
The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality
Journal of Marketing Research - Tập 19 Số 1 - Trang 1 - 1982
Edward F. Fern
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Journal of Marketing Research - Tập 44 Số 3 - Trang 425-433 - 2007
Jan B. Heide, Kenneth H. Wathne, Aksel I. Rokkan
This article examines the effects of monitoring on interfirm relationships. Whereas some research suggests that monitoring can serve as a control mechanism that reduces exchange partner opportunism, there is also evidence showing that monitoring can actually promote such behavior. The authors propose that the actual effect of monitoring depends on (1) the form of monitoring used (output ve...... hiện toàn bộ
A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy
Journal of Marketing Research - Tập 50 Số 6 - Trang 767-781 - 2013
Barbara Briers, Sandra Laporte
This study shows that people experiencing financial dissatisfaction may choose and consume food for its energy value. Because money and food are closely related, exchangeable resources, financially dissatisfied people may be motivated to replenish their need for financial resources by consuming caloric resources or food energy. Five experiments provide support for this hypothesis across v...... hiện toàn bộ
Estimating Trait, Method, and Error Variance: Generalizing across 70 Construct Validation Studies
Journal of Marketing Research - Tập 24 Số 3 - Trang 315 - 1987
Joseph A. Cote, M. Ronald Buckley
Assisting Marketing Decisions by Computer Mapping: A Branch Banking Application
Journal of Marketing Research - Tập 15 Số 1 - Trang 122 - 1978
Robert R. Bell, Noël B. Zabriskie
Tổng số: 160   
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