Journal of Marketing Research
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Consumer Response to Negative Publicity: The Moderating Role of Commitment
Journal of Marketing Research - Tập 37 Số 2 - Trang 203-214 - 2000
Even though negative information about brands and companies is widely prevalent
in the marketplace, except for case studies, there has been no systematic
investigation of how consumers process negative information about the brands
they like and use. In the three studies in this research, the authors attempt to
bridge this gap. The findings of the first and second studies provide a
theoretical fram...
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry
Journal of Marketing Research - Tập 54 Số 5 - Trang 687-705 - 2017
Peer-to-peer markets, collectively known as the sharing economy, have emerged as
alternative suppliers of goods and services traditionally provided by
long-established industries. The authors explore the economic impact of the
sharing economy on incumbent firms by studying the case of Airbnb, a prominent
platform for short-term accommodations. They analyze Airbnb's entry into the
state of Texas an...
Online Social Interactions: A Natural Experiment on Word of Mouth versus Observational Learning
Journal of Marketing Research - Tập 48 Số 2 - Trang 238-254 - 2011
Consumers’ purchase decisions can be influenced by others’ opinions, or word of
mouth (WOM), and/or others’ actions, or observational learning (OL). Although
information technologies are creating increasing opportunities for firms to
facilitate and manage these two types of social interaction, to date,
researchers have encountered difficulty in disentangling their competing effects
and have provid...
New Empirical Generalizations on the Determinants of Price Elasticity
Journal of Marketing Research - Tập 42 Số 2 - Trang 141-156 - 2005
The importance of pricing decisions for firms has fueled an extensive stream of
research on price elasticities. In an influential meta-analytical study, Tellis
(1988) summarized price elasticity research findings until 1986. However,
empirical generalizations on price elasticity require modifications because of
(1) changes in market characteristics (i.e., characteristics of brands, product
categor...
Multivariate Analysis of Brand Loyalty for Major Household Appliances
Journal of Marketing Research - Tập 10 Số 4 - Trang 404 - 1973
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process
Journal of Marketing Research - Tập 20 Số 4 - Trang 393 - 1983
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
Journal of Marketing Research - Tập 46 Số 1 - Trang 120-133 - 2009
The authors propose a dynamic direct mailing response model with competitive
effects. Purchase and promotion history are incorporated to map the dynamic
competitive interactions among the firms sending the mailings. The authors
investigate the impact of direct mailings on the revenues of each firm and its
competitors over time. The model accounts for endogeneity of the mailing
decision and for uno...
An Analysis of the Tradeoff between Advertising and Price Discounting
Journal of Marketing Research - Tập 28 Số 2 - Trang 160 - 1991
Response Modeling with Nonrandom Marketing-Mix Variables
Journal of Marketing Research - Tập 41 Số 4 - Trang 467-478 - 2004
Sales response models are widely used as the basis for optimizing the marketing
mix. Response models condition on the observed marketing-mix variables and focus
on the specification of the distribution of observed sales given marketing-mix
activities. The models usually fail to recognize that the levels of the
marketing-mix variables are often chosen with at least partial knowledge of the
response...
How Advertising Affects Sales: Meta-Analysis of Econometric Results
Journal of Marketing Research - Tập 21 Số 1 - Trang 65 - 1984
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