Journal of Marketing Research

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Consumer Response to Negative Publicity: The Moderating Role of Commitment
Journal of Marketing Research - Tập 37 Số 2 - Trang 203-214 - 2000
Rohini Ahluwalia, Robert E. Burnkrant, H. Rao Unnava
Even though negative information about brands and companies is widely prevalent in the marketplace, except for case studies, there has been no systematic investigation of how consumers process negative information about the brands they like and use. In the three studies in this research, the authors attempt to bridge this gap. The findings of the first and second studies provide a theoret...... hiện toàn bộ
New Empirical Generalizations on the Determinants of Price Elasticity
Journal of Marketing Research - Tập 42 Số 2 - Trang 141-156 - 2005
Tammo H.A. Bijmolt, Harald J. van Heerde, Rik Pieters
The importance of pricing decisions for firms has fueled an extensive stream of research on price elasticities. In an influential meta-analytical study, Tellis (1988) summarized price elasticity research findings until 1986. However, empirical generalizations on price elasticity require modifications because of (1) changes in market characteristics (i.e., characteristics of brands, produc...... hiện toàn bộ
An Analysis of the Tradeoff between Advertising and Price Discounting
Journal of Marketing Research - Tập 28 Số 2 - Trang 160 - 1991
Raj Sethuraman, Gerard J. Tellis
How Advertising Affects Sales: Meta-Analysis of Econometric Results
Journal of Marketing Research - Tập 21 Số 1 - Trang 65 - 1984
Gert Assmus, John U. Farley, Donald R. Lehmann
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Journal of Marketing Research - Tập 44 Số 3 - Trang 425-433 - 2007
Jan B. Heide, Kenneth H. Wathne, Aksel I. Rokkan
This article examines the effects of monitoring on interfirm relationships. Whereas some research suggests that monitoring can serve as a control mechanism that reduces exchange partner opportunism, there is also evidence showing that monitoring can actually promote such behavior. The authors propose that the actual effect of monitoring depends on (1) the form of monitoring used (output ve...... hiện toàn bộ
Assisting Marketing Decisions by Computer Mapping: A Branch Banking Application
Journal of Marketing Research - Tập 15 Số 1 - Trang 122 - 1978
Robert R. Bell, Noël B. Zabriskie
Are Consumers Too Trusting? The Effects of Relationships with Expert Advisers
Journal of Marketing Research - Tập 48 Số SPL - Trang S163-S174 - 2011
Janet Schwartz, Mary Frances Luce, Dan Ariely
Many important and complex consumer decisions rely on the advice of trusted professional experts. Many experts, however, such as doctors, financial advisers, and accountants, may be prone to conflicts of interest. As such, consumers may seek a second opinion. A series of studies investigate consumers’ reluctance to seek additional advice in the context of having an ongoing relationship wi...... hiện toàn bộ
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
Journal of Marketing Research - Tập 53 Số 1 - Trang 110-123 - 2016
Katherine White, Lily Lin, Darren W. Dahl, Robin Ritchie
Across six experiments, the authors demonstrate that superficial imperfections in the form of packaging damage can engender negative consumer reactions that shape subsequent attitudes and behaviors in ways that are not always objectively justified. Their findings show that these reactions function in a relatively automatic fashion, even emerging under conditions in which the packaging dam...... hiện toàn bộ
Product Development Cycle Time and Organizational Performance
Journal of Marketing Research - Tập 34 Số 1 - Trang 13-23 - 1997
Christopher D. Ittner, David F. Larcker
The authors develop and test a simple conceptual model linking product development cycle time to organizational performance. Using data from two industries (automobile and computer) and four countries (Canada, Germany, Japan, and the United States), they find that faster cycle time alone is not associated with higher accounting returns, sales growth, or perceived overall performance. Stro...... hiện toàn bộ
Designing the Next Study for Maximum Impact
Journal of Marketing Research - Tập 35 Số 4 - Trang 496 - 1998
John U. Farley, Donald R. Lehmann, Lane H. Mann
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