Journal of Marketing Management

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How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order
Journal of Marketing Management - Tập 35 Số 5-6 - Trang 491-513 - 2019
Ateeq Abdul Rauf, Ajnesh Prasad, Abdullah Ahmed Ali Ahmed
What makes a marketer? Development of ‘marketing professional identity’ among marketing graduates during early career experiences
Journal of Marketing Management - Tập 27 Số 1-2 - Trang 8-27 - 2010
Roger Bennett
Value‐driven relational marketing: From products to resources and competencies
Journal of Marketing Management - Tập 13 Số 5 - Trang 407-419 - 1997
Christian Grönroos
The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
Journal of Marketing Management - Tập 35 Số 1-2 - Trang 182-205 - 2019
Joan Carlini, Debra Grace, Cassandra France, Joseph Lo Iacono
Identifying the Dimensions of the Product-Brand and Consumer Relationship
Journal of Marketing Management - Tập 23 Số 1-2 - Trang 7-26 - 2007
Cleopatra Veloutsou
The importance of customer satisfaction in explaining brand and dealer loyalty
Journal of Marketing Management - Tập 8 Số 4 - Trang 351-363 - 1992
Josée Bloemer, Jos Lemmink
Fear appeals in anti-smoking advertising: How important is self-efficacy?
Journal of Marketing Management - Tập 28 Số 11-12 - Trang 1419-1437 - 2012
Simon Manyiwa, Ross Brennan
Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale
Journal of Marketing Management - Tập 26 Số 5-6 - Trang 548-569 - 2010
Pratik Modi, Debiprasad Mishra
Building on Services' Characteristics to Develop Successful Services Brands
Journal of Marketing Management - Tập 17 Số 7-8 - Trang 645-669 - 2001
Leslie de Chernatony, Susan Segal‐Horn
Painting marketing education (or how to recycle old ideas)
Journal of Marketing Management - Tập 6 Số 2 - Trang 105-125 - 1990
Kenneth John Peattie
Tổng số: 11   
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