How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order

Journal of Marketing Management - Tập 35 Số 5-6 - Trang 491-513 - 2019
Ateeq Abdul Rauf1, Ajnesh Prasad2,3, Abdullah Ahmed Ali Ahmed1
1School of Business and Management, Information Technology University, Lahore, Pakistan
2EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico
3School of Business, Royal Roads University, Victoria, Canada

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