Journal of Marketing Analytics
Công bố khoa học tiêu biểu
* Dữ liệu chỉ mang tính chất tham khảo
Sắp xếp:
The importance of high-quality data and analytics during the pandemic
Journal of Marketing Analytics - Tập 8 - Trang 43-44 - 2020
Is suggestive selling effective in increasing sales? Investigating its role in store promotion strategy using retail chain data from the U.S.
Journal of Marketing Analytics - Tập 11 - Trang 32-40 - 2022
Suggestive selling is used as an in-store promotional tool by many retailers and some research has examined the effectiveness of this promotional tool. However, extant literature on this topic suffers from limitations of design and data. We discuss and overcome some of these limitations by examining the effectiveness of suggestive selling using store data collected from a large retail chain. We al......
Selection is superior to scale: determining brand loyalty highly correlated to market share
Journal of Marketing Analytics - - Trang 1-12 - 2023
Despite the extensive research on loyalty, academic discussions on simple and effective loyalty indices are surprisingly scarce. One of the few suggestions for loyalty indices is the net promoter score (NPS). Approximately two-thirds of Fortune 1000 companies currently use this index due to its overwhelming simplicity. However, scholars have criticized NPS for being inferior to other loyalty indic......
How does social media marketing enhance brand loyalty? Identifying mediators relevant to the cinema context
Journal of Marketing Analytics - Tập 10 - Trang 114-130 - 2021
Social media has created a new norm for organizations to engage with their consumers and expand their businesses. In view of this, brand loyalty as an outcome of social media marketing has been acknowledged as a central theme in building long-term consumer relationships. This study focuses on this issue by exploring multiple mediators between social media marketing (SMM) and brand loyalty in the c......
Modeling and explaining the growth patterns over time of country-specific website clickstream metrics
Journal of Marketing Analytics - Tập 11 - Trang 561-576 - 2023
Adding to the growing stream of research on clickstream analysis, this research investigates the traffic growth from website launch for country-specific Web sites of a multinational organization in Argentina, Brazil, France, Germany, Italy, Japan, Mexico, Peru, Singapore, South Korea, Taiwan, Thailand, and the United Kingdom. Several secondary sources of data are used to examine the potential inf......
Multi-criteria decision-making leveraged by text analytics and interviews with strategists
Journal of Marketing Analytics - Tập 10 - Trang 30-49 - 2021
Strategic decision-making in organisations is a complex process affected by preferences, experiences, perspectives, and knowledge, which, in most cases, are ambiguous, contradictory, and represented in unstructured data. This paper develops a methodological framework to address strategic decision-making processes from a multi-criteria perspective, assisted by text analytics and interviews. The fra......
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
Journal of Marketing Analytics - - 2023
New frontiers in forecasting, predicting, and explaining: an introduction to the special issue
Journal of Marketing Analytics - Tập 11 - Trang 559-560 - 2023
Company social irresponsibility and customer boycott intention in times of crisis
Journal of Marketing Analytics - - 2024
This paper aims to reveal the impact of the company's social irresponsibility in times of crisis (e.g., earthquake period) on customers' boycott intention. Additionally, it examines whether customers' altruistic values and impression management tactics used by companies on social media mitigate or/and accentuate the company’s irresponsibility on customer boycott intention. Furthermore, this study ......
A study on the downloading intention of fashion retailers’ apps
Journal of Marketing Analytics - Tập 9 - Trang 349-362 - 2021
This study fills a research gap found with customers' motivations to download branded apps and how store digitization can influence their loyalty to the store. It develops a stronger understanding of customer propensity to download fashion retailer’s branded mobile apps. The research builds on an exploratory study using a questionnaire and applies a non-probability (quota) sampling method to get 4......
Tổng số: 248
- 1
- 2
- 3
- 4
- 5
- 6
- 10