Journal of Marketing Analytics
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A new approach to understanding involvement: linking involvement to the memorability of experience
Journal of Marketing Analytics - - 2024
Based on the involvement literature, the current research redefines the involvement theory and proposes a new form of involvement, namely situated involvement. The research, then, develops a scale to measure this involvement employing a mixed methods procedure. Afterward, the relationships between enduring, response, and situated involvements as well as the memorability of experience are investiga...... hiện toàn bộ
A personalized consideration set recommender system: A hierarchical Bayesian approach
Journal of Marketing Analytics - Tập 1 - Trang 81-98 - 2013
We use a flexible hierarchical Bayes approach to provide a method for developing a personalized consideration set recommender system. The proposed method determines which products to recommend and in what order to present these recommendations. We demonstrate our method in the context of internet retail for home appliances. The empirical results show that the proposed method offers significant adv...... hiện toàn bộ
Psycho-managerial text mining (PMTM): a framework for developing and validating psychological/managerial constructs from a theory/text-driven approach
Journal of Marketing Analytics - Tập 11 - Trang 777-808 - 2022
This paper addresses two concerns in the construction and validation of psychological/managerial constructs from texts: (1) The procedure for studying content validity is mainly based on human tasks, subjectivity, limited to small data, and difficult to reproduce/replicate; (2) Traditional latent variable representation (a merged list or random parcel of words) lacks theoretical rationality and do...... hiện toàn bộ
Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase
Journal of Marketing Analytics - Tập 7 Số 2 - Trang 76-83 - 2019
Standardization, customization, and customer loyalty in service industry
Journal of Marketing Analytics - Tập 4 - Trang 66-76 - 2016
Balancing customization or standardization of service is one of the major concerns of today’s service industry. A high level of customization might delight the customer but is usually associated with higher cost, longer waiting time with higher customer involvement in the service delivery process unlike standardization. The study attempts to develop an instrument to measure the level of customizat...... hiện toàn bộ
Studying product diffusion based on market coverage
Journal of Marketing Analytics - Tập 4 - Trang 135-146 - 2016
Market coverage is an important attribute for determining the success of a product. The larger the market covered by a product is, the higher the amount of sales for that product will be. Market coverage strategies thus contribute to the success of a product in tapping the market. In this study, we emphasize the impact of market coverage on the rate of adoption in determining product sales. New p...... hiện toàn bộ
Analyzing the analytics: data privacy concerns
Journal of Marketing Analytics - Tập 6 Số 2 - Trang 41-43 - 2018
Rethinking the role of educators in the 21st century: navigating globalization, technology, and pandemics
Journal of Marketing Analytics - - 2024
This concise review delves into the dynamic intersection of globalization and information and communication technology (ICT) in education, where economic, technological, and cultural forces converge with the widespread adoption of digital tools. Globalization standardizes education worldwide, emphasizing preparation for the global economy and fostering an interconnectedness of educational systems....... hiện toàn bộ
Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions
Journal of Marketing Analytics - Tập 6 - Trang 72-83 - 2018
Brand positioning is frequently facilitated by the use of perceptual maps. Several approaches exist for deriving such maps. This research uses the variability inherent in customer data to build confidence regions around brands and attributes in perceptual maps. Doing so generalizes the typical descriptive approach to a truer, statistical inferential approach to mapping. The resulting visualization...... hiện toàn bộ
The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
Journal of Marketing Analytics - - 2024
The use of Voice Assistance Systems based on Artificial Intelligence (VASAI) -such as Siri, Alexa, and many others- is becoming more and more popular; however, studies on this topic are still scarce. One of the topics that has only been tangentially addressed is the impact of brand-related issues (such as brand credibility and brand loyalty) on customer satisfaction and continued use intention of ...... hiện toàn bộ
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