Comprehensive Meta-Analysis (CMA) 3.0: a software review

Journal of Marketing Analytics - Tập 10 - Trang 425-429 - 2022
Philipp Brüggemann1, Kunjan Rajguru2
1FernUniversität in Hagen, Hagen, Germany
2Institute of Management, Nirma University, Ahmedabad, India

Tóm tắt

Comparative analyses of different publications on the same topic are becoming increasingly popular in several areas of marketing research. Especially in research strands with many different empirical studies, there is a strong need for a systematic method to verify the multitude of results. Meta-analysis is such a method to empirically synthesize multiple research results. This software review examines probably the most popular software for the implementation of meta-analyses: Comprehensive Meta-Analysis (CMA) 3.0 ( https://www.meta-analysis.com/ ).

Tài liệu tham khảo

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