Journal of Market-Focused Management
1572-8846
1382-3019
Cơ quản chủ quản: N/A
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Information for decision making in marketing: the use of Group Support Systems (GSS)
Tập 1 Số 4 - 1996
Market Orientation: Scale Invariance and Relationship to Generic Strategies Across Two Countries
- 1999
This article presents a scheme for investigating scale invariance for the market
orientation construct across different countries by examining the psychometric
properties of the operationalisation of market orientation (Narver and Slater,
1990). We investigate the measurement of market orientation in two countries
(Australia and Zimbabwe—one being an example of a developed economy, the other
of a ...
Making Sense of SERVQUAL's Dimensions to the Chinese Customers in Macau
Tập 5 - Trang 43-58 - 2002
To confirm the sustainability of the SERVQUAL framework within an Eastern
business context, a replication study was conducted in Macau, a small place
which is adjacent to Hong Kong and has just been returned to the PRC from the
Portuguese administration. In March, 1999, about 230 customers of a local bank
were surveyed on the 22 items of the SERVQUAL. Factor analysis established the
existence of s...
The Value of Olympic Sponsorships: Who is Capturing the Gold?
Tập 2 - Trang 171-182 - 1997
In recent years, corporate sponsorship has become anincreasingly important
element of the marketing communicationsmix. This paper uses data from the 1996
Atlanta Summer OlympicGames to measure the value of Olympic sponsorship. Using
stockreturn data, we find that the shareholders of sponsoring firmsearn negative
average abnormal returns around announcement ofOlympic sponsorship agreements.
This fi...
The influence of innovation orientation in human resource management on new product development: The moderating role of innovation type
Tập 1 - Trang 87-107 - 1996
Despite substantial prior research on new product success, there are still high
failure rates. Why might this be the case? This paper argues that (1) the most
important determinants of new product success involve managerial behavior and
therefore a need exists to examine the influence of innovation orientation of
human resource management (IO-HRM) on these determinants, and (2) these
relationships...