Factors Contributing to Marketing‘s Limited Role in Product Development in Many High-Tech Firms

Achrol, Ravi S. (1991), "Evolution of the Marketing Organization: New Forms for Turbulent Environments," Journal of Marketing, 55, October, pp. 77–93.

Ancona, Deborah G. and David F. Caldwell (1992), "Bridging the Boundary: External Activity and Performance in Organizational Teams," Administrative Science Quarterly, 37, December, pp. 634–665.

Anderson, Paul F. (1982), "Marketing, Strategic Planning, and the Theory of the Firm," Journal of Marketing, 46, Spring, pp. 15–26.

Bonoma, Thomas V. (1985), "Case Research in Marketing: Opportunities, Problems, and a Process," Journal of Marketing Research, 22, May, pp. 199–208.

Bucciarelli, Louis L. (1988), "Engineering Design Process," in Making Time: Ethnographies of High-Technology Organizations, Frank Dubinskas, (ed.), Philadelphia, PA: Temple University Press, pp. 92–122.

Bunn, Michele D. (1993), "Taxonomy of Buying Decision Approaches," Journal of Marketing, 57, January, pp. 38–56.

Business Week(1994), "Now Comes the Corporate Triathlete," January 31, 1994, pp. 71–72.

Conway, H. Allan and Norman W. McGuinness (1986), "Idea Generation Processes in Technology Based Firms," Journal of Product Innovation Management, 3, December, pp. 276–291.

Cooper, Robert G. (1993) Winning at New Products: Accelerating the Process from Idea to Launch, Reading, MA: Addison-Wesley.

Cooper, Robert G. and Elko J. Kleinschmidt (1987), "New Products: What Separates Winners from Losers?" Journal of Product Innovation Management, 4, pp. 169–184.

Cyert, Richard M. and James G. March (1963), A Behavioral Theory of the Firm, Englewood Cliffs, NJ: Prentice-Hall.

Davidow, William H. (1986), Marketing High Technology: An Insider’s View, New York: Free Press.

Deshpande, Rohit and Frederick E. Webster, Jr. (1989), "Organizational Culture and Marketing: Defining the Research Agenda," Journal of Marketing, 53, January, pp. 3–15.

Dougherty, Deborah (1992), "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, 3, May, pp. 179–202.

Dubinskas, Frank A. (1988), "Janus Organizations: Scientists and Managers in Genetic Engineering Firms," in Making Time: Ethnographies of High-Technology Organizations, Frank Dubinskas, (ed.), Philadelphia, PA: Temple University Press, pp. 170–232.

Eisenhardt, Kathleen M. (1989), "Building Theories from Case Study Research," Academy of Management Review, 14, October, pp. 532–550.

Enz, Kathy A. (1986), Power and Shared Values in the Corporate Culture, Ann Arbor, MI: UMI Research Press.

Glazer, Rashi (1991), "Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 55, October, pp. 1–19.

Gupta, Anil and V. Govindarajan (1984), "Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation," Academy of Management Journal, 27, March, pp. 25–41.

Hambrick, Donald C. and Phyllis A. Mason (1984), "Upper Echelons: The Organization as a Reflection of Its Top Managers," Academy of Management Review, 9(2), pp. 193–206.

Hise, Richard T., Larry O’Neal, James U. McNeal, and A. Parasuraman (1989), "The Effect of Product Design Activities on Commercial Success Levels of New Industrial Products," Journal of Product Innovation Management, 6, March, pp. 43–50.

Hutt, Michael D. and Thomas W. Speh (1984), "The Marketing Strategy Center: Diagnosing the Industrial Marketer’s Interdisciplinary Role," Journal of Marketing, 48, Fall, pp. 53–61.

Hutt, Michael D. and Thomas W. Speh (1992), Business Marketing Management, 4th ed., New York: Dryden Press.

Johne, Axel and Patricia Snelson (1988), "Marketing’s Role in Successful Product Development," Journal of Marketing Management, 3, Spring, pp. 256–268.

Johne, Axel and Patricia Snelson (1990), "Successful Product Innovation in UK and US Firms," European Journal of Marketing, 24(12), pp. 7–21.

Kazanjian, Robert K. (1988), "Relation of Dominant Problems to Stages of Growth in Technology-based New Ventures," Academy of Management Journal, 31, pp. 257–279.

Kohli, Ajay K. and Bernard J. Jaworski (1990), "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing, 54, April, pp. 1–18.

Lawrence, Paul R. and Jay W. Lorsch (1967), Organization and Environment: Managing Differentiation and Integration, Boston: Harvard Business School Press.

Leonard-Barton, Dorothy (1992), "Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development," Strategic Management Journal, 13, Summer, pp. 111–125.

Lysonski, Steven (1985), "ABoundary Theory Investigation of the Product Manager’s Role," Journal of Marketing, 49, Winter, pp. 26–40.

Meyer, John W. and Brian Rowan (1977), "Institutionalized Organizations: Formal Structure as Myth and Ceremony," American Journal of Sociology, 83(2), pp. 340–363.

Moenaert, Rudy K. and William E. Souder (1990), "An Analysis of the Use of Extrafunctional Information by R&D and Marketing Personnel: Reviewand Model," Journal of Product Innovation Management, 7, September, pp. 213–229.

Moriarty, Rowland T., Jr., and Thomas J. Kosnik (1989), "High-Tech Marketing: Concepts, Continuity, and Change," Sloan Management Review, 30, Summer, pp. 7–17.

Moriarty, Rowland T., Jr., Thomas J. Kosnik and Robert E. Spekman (1984), "An Empirical Investigation of the Information Sources Used During the Industrial Buying Process," Journal of Marketing Research, 21: May, pp. 137–147.

Nonaka, Ikujiro and Martin Kenney (1991), "Towards a New Theory of Innovation Management: A Case Study Comparing Canon, Inc. and Apple Computer, Inc," Journal of Engineering & Technology Management, 8, June, pp. 67–83.

Pfeffer, Jeffrey (1981), Power in Organizations, Marshfield, MA: Pitman.

Pfeffer, Jeffrey and Gerald R. Salancik (1978), The External Control of Organizations: A Resource Dependence Perspective, New York: Harper & Row.

Piercy, Nigel (1985), Marketing Organisation: An Analysis of Information Processing, Power, and Politics, London: George Allen & Unwin.

Piercy, Nigel (1986), "The Role and Function of the Chief Marketing Executive and the Marketing Department: A Study of Medium-Sized Companies in the UK," Journal of Marketing Management, 1(3), pp. 265–289.

Powell, Walter W. and Paul J. Dimaggio (1991) eds., The New Institutionalism in Organizational Analysis, Chicago: University of Chicago Press.

Prahalad, C. K. and Richard Bettis (1986), "The Dominant Logic: A New Linkage Between Diversity and Performance," Strategic Management Journal, 7, November-December, pp. 485–501.

Quelch, John A., Paul W. Farris, and James Olver (1992), "The Product Management Audit: Design and Survey Findings," Journal of Consumer Marketing, 4, Summer, pp. 45–58.

Roberts, Edward B. (1990), "Evolving Toward Product and Market-Orientation: The Early Years of Technology-Based Firms," Journal of Product Innovation Management, 7, December, pp. 274–287.

Rosen, Barry Nathan, Steven P. Schnaars, and David Shani (1988), "A Comparison of Approaches for Setting Standards for Technological Products," Journal of Product Innovation Management, 5, pp. 129–139.

Ruekert, Robert W. and Orville C. Walker, Jr. (1987), "Marketing’s Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence," Journal of Marketing, 51, January, pp. 1–19.

Ruekert, Robert W., Orville C. Walker, Jr., and Kenneth J. Roering (1985), "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance," Journal of Marketing, 49,Winter, pp. 13–25.

Scott, W. Richard and John W. Meyer (1994), Institutional Environments and Organizations: Structural Complexity and Individualism, Thousand Oaks, CA: Sage.

Singh, Jagdip (1993), "Boundary Role Ambiguity: Facets, Determinants, and Impacts," Journal of Marketing, 57, April, pp. 11–31.

Singh, Jagdip and Gary K. Rhoads (1991), "Boundary Role Ambiguity in Marketing-Oriented Positions," Journal of Marketing Research, 28 August, pp. 328–338.

Slater, Stanley F. and John C. Narver (1994), "Does Competitive Environment Moderate the Market Orientation-Performance Relationship?" Journal of Marketing, 58, January, pp. 46–55.

Souder, William E. (1987), Managing New Product Innovations, Lexington, MA: Lexington Books.

Urban, Glen L. and John R. Hauser (1993), Design and Marketing of New Products, 2nd edition, Englewood Cliffs, NJ: Prentice-Hall.

Urban, Glen L., Bruce D. Weinberg, and John R. Hauser (1996), "Premarket Forecasting of Really-New Products," Journal of Marketing, 60, January, pp. 47–60.

Van de Ven, Andrew H. (1993), "A Community Perspective on the Emergence of Innovations," Journal of Engineering & Technology Management, 10, June, pp. 23–51.

Van Maanen, John and Stephen R. Barley (1984), "Occupational Communities: Culture and Control in Work Organizations," in Research in Organizational Behavior, (Vol 6), B. Staw and L. L. Cummings, (eds.), Greenwich, CT: JAI Press, pp. 287–365.

Varadarajan, P. Rajan (1992), "Marketing’s Contribution to Strategy: The View from a Different Looking Glass," Journal of the Academy of Marketing Science, 20, Fall, pp. 335–343.

von Hippel, Eric (1986), "Lead Users: A Source of Novel Product Concepts," Management Science, 32, July, pp. 791–805.

Webster, Jr., Frederick E. (1992), "The Changing Role of Marketing in the Corporation," Journal of Marketing, 56, October, pp. 1–17.

Wilton, Peter C. and Edgar A. Pessemier (1981), "Forecasting the Ultimate Acceptance of an Innovation: The Effects of Information," Journal of Consumer Research, 8, September, pp. 162–171.

Wind, Jerry, and Vijay Mahajan (1997), "Issues and Opportunities in New Product Development: An Introduction to the Special Issue," Journal of Marketing Research, 34, February, pp. 1–12.

Workman, John P., Jr. (1993), "Marketing’s Limited Role in New Product Development in One Computer Systems Firm," Journal of Marketing Research, 30, November, pp. 405–421.

Yin, Robert K. (1989), Case Study Research: Design and Methods, Newberry Park, CA: Sage.