Journal of International Marketing

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Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries
Journal of International Marketing - Tập 21 Số 1 - Trang 1-22 - 2013
Xiaoling Guo
An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
Journal of International Marketing - Tập 23 Số 1 - Trang 50-71 - 2015
Yi Xie, Rajeev Batra, Siqing Peng
Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective
Journal of International Marketing - Tập 20 Số 1 - Trang 58-73 - 2012
Stanford A. Westjohn, Nitish Singh, Peter Magnusson
The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers
Journal of International Marketing - Tập 20 Số 4 - Trang 72-95 - 2012
Bernhard Swoboda, Karin Pennemann, Markus Taube
Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Journal of International Marketing - Tập 16 Số 4 - Trang 57-85 - 2008
Yuliya Strizhakova, Robin A. Coulter, Linda L. Price
Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior
Journal of International Marketing - Tập 10 Số 4 - Trang 30-52 - 2002
Hugh M. Cannon, Attila Yaprak
Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
Journal of International Marketing - Tập 23 Số 2 - Trang 25-54 - 2015
Katharina Petra Zeugner‐Roth, Vesna Žabkar, Adamantios Diamantopoulos
Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework
Journal of International Marketing - Tập 16 Số 4 - Trang 1-28 - 2008
Ayşegül Özsomer, Selin Altaras
How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective
Journal of International Marketing - Tập 24 Số 4 - Trang 61-81 - 2016
Vasileios Davvetas, Adamantios Diamantopoulos
Identifying Managerial Influences on Exporting: Past Research and Future Directions
Journal of International Marketing - Tập 6 Số 2 - Trang 74-102 - 1998
Leonidas C. Leonidou, Constantine S. Katsikeas, Nigel F. Piercy
Tổng số: 13   
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