Journal of Consumer Marketing
SCOPUS (1984-2023)ESCI-ISI
0736-3761
2052-1200
Anh Quốc
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
MarketingBusiness and International Management
Các bài báo tiêu biểu
The role of brand love in consumer‐brand relationshipsPurpose The purpose of this paper is to propose and test a model of brand love that includes both its antecedents and its consequences. The model is rooted in a causal approach and features established consumer‐brand relationship constructs (brand identification, brand trust and brand commitment). ... hiện toàn bộ
Tập 30 Số 3 - Trang 258-266 - 2013
How does corporate social responsibility create value for consumers?Purpose Research examining corporate social responsibility (CSR) demonstrates a relatively consistent level of positive support by consumers. However, CSR is poorly defined and little is known about the mechanisms by which this response occurs. This paper seeks to understand how consumers define CSR and how it can enhance th...
Tập 28 Số 1 - Trang 48-56 - 2011
The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fitPurpose The purpose of this paper is to decompose the concept of country of origin (COO) and test the influence of country of design (COD) and country of manufacture (COM) on consumer evaluations of bi‐national products (products designed in one country and manufactured in another). In addition to global country images, the ...
Tập 23 Số 3 - Trang 145-155 - 2006
Product attachment and satisfaction: understanding consumers' post‐purchase behaviorPurpose Past research on consumers' post‐purchase behavior has focused on understanding satisfaction. However, the consumer‐product relationship is much broader. This paper aims to deal with another aspect of post‐purchase behavior: the emotional bond consumers experience with their durables during ownership. The paper contr...
Tập 27 Số 3 - Trang 271-282 - 2010
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Purpose
– This paper aims to examine whether self-efficacy plays an important role in shaping the effect of cognition and affects in high technology adoption. It also examines whether cognition and affect mediate the effect of self-efficacy on attitude toward adoption.
<... ... hiện toàn bộ
Tập 31 Số 3 - Trang 190-199 - 2014
The effect of free samples on immediate consumer purchaseExamines the practice and marketing consequences of giving out free
food samples. Reports on a study, taken over a period of three days, of
customers who entered a well‐established, ten‐year‐old chocolate store
in a major suburban shopping mall, who received a free sample of
chocolate. Shows that sampling immediately increased the sale of
chocolates. Cautions that this positive effect was ... ... hiện toàn bộ
Tập 8 Số 2 - Trang 31-37 - 1991
Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB frameworkPurpose
The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour.
Design/methodology/a...
Tập 35 Số 4 - Trang 438-450 - 2018
Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Purpose
Counterfeiting is an increasingly global phenomenon that threatens the economy as a whole and also presents a risk for the consumers. The purpose of this study is to explore moral emotions along with moral awareness and moral judgment with respect to their influence in the consumption of counterfeits.
<... ... hiện toàn bộ
Tập 33 Số 3 - Trang 213-223 - 2016
Misplaced marketing The real reason for the real bad advertisingFocuses on “bad” advertising commercials and asserts that such advertising is not because of a lack of creativity, entertainment value or money for production. Bad advertising is often because advertising creators fail to focus on potential end customers, and what they need to see and hear.
Tập 19 Số 4 - Trang 299-301 - 2002
Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?
Purpose
– The purpose of this paper is to examine whether priming words related to a healthy eating goal can facilitate self-control among depleted people.
Design/methodology/ap... ... hiện toàn bộ
Tập 31 Số 2 - Trang 126-132 - 2014