Journal of Consumer Marketing
SCOPUS (1984-2025)ESCI-ISI
0736-3761
2052-1200
Anh Quốc
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
MarketingBusiness and International Management
Các bài báo tiêu biểu
The role of brand love in consumer‐brand relationships
Tập 30 Số 3 - Trang 258-266 - 2013
PurposeThe purpose of this paper is to propose and test a model of brand love
that includes both its antecedents and its consequences. The model is rooted in
a causal approach and features established consumer‐brand relationship
constructs (brand identification, brand trust and brand
commitment).Design/methodology/approachThe conceptual model and associated
hypotheses are tested with a sample of 1...
How does corporate social responsibility create value for consumers?
Tập 28 Số 1 - Trang 48-56 - 2011
PurposeResearch examining corporate social responsibility (CSR) demonstrates a
relatively consistent level of positive support by consumers. However, CSR is
poorly defined and little is known about the mechanisms by which this response
occurs. This paper seeks to understand how consumers define CSR and how it can
enhance the overall value proposition for
consumers.Design/methodology/approachThe va...
Customer satisfaction and loyalty: start with the product, culminate with the brand
- 2008
PurposeStudies on customer satisfaction and loyalty have focused on brand rather
than product. It is not that brand is not important, but the process of loving a
brand starts with a product. Customers appreciate products by themselves,
independent of the brand, as shown in their pursuit of satisfaction and
development of loyalty. Such appreciation seems to be prominent regarding
innovative product...
The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit
Tập 23 Số 3 - Trang 145-155 - 2006
PurposeThe purpose of this paper is to decompose the concept of country of
origin (COO) and test the influence of country of design (COD) and country of
manufacture (COM) on consumer evaluations of bi‐national products (products
designed in one country and manufactured in another). In addition to global
country images, the paper aims to introduce the concept of “fit” or the logical
connection betw...
Product attachment and satisfaction: understanding consumers' post‐purchase behavior
Tập 27 Số 3 - Trang 271-282 - 2010
PurposePast research on consumers' post‐purchase behavior has focused on
understanding satisfaction. However, the consumer‐product relationship is much
broader. This paper aims to deal with another aspect of post‐purchase behavior:
the emotional bond consumers experience with their durables during ownership.
The paper contributes to the literature on this topic by testing a conceptual
model of pro...
Self-efficacy as an antecedent of cognition and affect in technology acceptance
Tập 31 Số 3 - Trang 190-199 - 2014
Purpose – This paper aims to examine whether self-efficacy plays an important
role in shaping the effect of cognition and affects in high technology adoption.
It also examines whether cognition and affect mediate the effect of
self-efficacy on attitude toward adoption. Design/methodology/approach – Using
an experimental survey to collect data, subjects performed two different tasks
(utilitarian an...
The effect of free samples on immediate consumer purchase
Tập 8 Số 2 - Trang 31-37 - 1991
Examines the practice and marketing consequences of giving out free food
samples. Reports on a study, taken over a period of three days, of customers who
entered a well‐established, ten‐year‐old chocolate store in a major suburban
shopping mall, who received a free sample of chocolate. Shows that sampling
immediately increased the sale of chocolates. Cautions that this positive effect
was restrict...
Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework
Tập 35 Số 4 - Trang 438-450 - 2018
Purpose The purpose of this study is to propose an integrated framework
utilizing the theory of planned behaviour (TPB) and technology acceptance model
(TAM) to augment the understanding on consumers’ showrooming behaviour.
Design/methodology/approach Selective sampling was used for data collection. The
integrated TAM-TPB framework led to 12 propositions, which were tested using
partial least squa...
Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Tập 33 Số 3 - Trang 213-223 - 2016
Purpose Counterfeiting is an increasingly global phenomenon that threatens the
economy as a whole and also presents a risk for the consumers. The purpose of
this study is to explore moral emotions along with moral awareness and moral
judgment with respect to their influence in the consumption of counterfeits.
Design/methodology/approach An online questionnaire was distributed among
participants (n...
Can priming a healthy eating goal cause depleted consumers to prefer healthier snacks?
Tập 31 Số 2 - Trang 126-132 - 2014
Purpose – The purpose of this paper is to examine whether priming words related
to a healthy eating goal can facilitate self-control among depleted people.
Design/methodology/approach – A between-subject experimental design was
employed, and participants were randomly assigned to conditions. Findings –
Consistent with prior research, this research finds that depletion hurts
self-control, and that ...