Journal of Consumer Marketing

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Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale
Journal of Consumer Marketing - - 2012
AlessioCavicchi
A profitable new definition of health
Journal of Consumer Marketing - Tập 24 Số 1 - Trang 5-7 - 2007
Susan W.Myers, MarlaRoyne Stafford
PurposeThe purpose of this article is to question pharmaceutical companies in their efforts to define the problems for which they are providing solutions. It addresses the impact of DTC advertising in making drug companies one of the most profitable industries in the country and how these profits can influence marketing dec...... hiện toàn bộ
Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Journal of Consumer Marketing - Tập 33 Số 3 - Trang 213-223 - 2016
Luis F. Martinez, Dorothea S. Jaeger
Purpose Counterfeiting is an increasingly global phenomenon that threatens the economy as a whole and also presents a risk for the consumers. The purpose of this study is to explore moral emotions along with moral awareness and moral judgment with respect to their influence in the consumption of counterfeits. <...... hiện toàn bộ
A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products
Journal of Consumer Marketing - Tập 16 Số 2 - Trang 122-140 - 1999
Richard P.Vlosky, Lucie K.Ozanne, Renée J.Fontenot
Global industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and consumer purchases. This research examines the relationships between intrinsic environmental motivations and the w...... hiện toàn bộ
Modeling patronage behavior: a tri‐partite conceptualization
Journal of Consumer Marketing - Tập 26 Số 7 - Trang 516-526 - 2009
UgurYavas, EminBabakus
PurposeBy using mall patronage behavior as its context, this study aims to develop and test a patronage model consisting of three dimensions.Design/methodology/approachData for the study are collected through self‐administered que...... hiện toàn bộ
Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Journal of Consumer Marketing - - 2008
RickFerguson
PurposeThe purpose of this paper is to study examples of emerging marketing trends like word‐of‐mouth and viral marketing, and attempt to determine their measurability in terms of return on investment (ROI).Design/methodology/approach... hiện toàn bộ
Computer currency
Journal of Consumer Marketing - - 2009
The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth
Journal of Consumer Marketing - Tập 19 Số 4 - Trang 364-366 - 2002
TraciWarrington
Marketing Straight to the Heart
Journal of Consumer Marketing - - 1999
M.J.Abyrab
Using promotional messages to manage the effects of brand and self‐image on brand evaluations
Journal of Consumer Marketing - - 1996
Timothy R.Graeff
Argues that the degree of congruence (similarity) between a brand’s image and a consumer’s self‐image (self‐concept) can have significant effects on consumers’ brand evaluations and purchase intentions. Results from this research suggest that marketers can manage the effects of brand and self‐image on consumers’ brand evaluations. The effects of brand image can be magnified by using promot...... hiện toàn bộ
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