Journal of Consumer Marketing

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Sắp xếp:  
Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale
Journal of Consumer Marketing - - 2012
AlessioCavicchi
A profitable new definition of health
Journal of Consumer Marketing - Tập 24 Số 1 - Trang 5-7 - 2007
Susan W.Myers, MarlaRoyne Stafford
Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Journal of Consumer Marketing - Tập 33 Số 3 - Trang 213-223 - 2016
Luis F. Martinez, Dorothea S. Jaeger
A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products
Journal of Consumer Marketing - Tập 16 Số 2 - Trang 122-140 - 1999
Richard P.Vlosky, Lucie K.Ozanne, Renée J.Fontenot
Modeling patronage behavior: a tri‐partite conceptualization
Journal of Consumer Marketing - Tập 26 Số 7 - Trang 516-526 - 2009
UgurYavas, EminBabakus
Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Journal of Consumer Marketing - - 2008
RickFerguson
Computer currency
Journal of Consumer Marketing - - 2009
The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth
Journal of Consumer Marketing - Tập 19 Số 4 - Trang 364-366 - 2002
TraciWarrington
Marketing Straight to the Heart
Journal of Consumer Marketing - - 1999
M.J.Abyrab
Using promotional messages to manage the effects of brand and self‐image on brand evaluations
Journal of Consumer Marketing - - 1996
Timothy R.Graeff
Tổng số: 314   
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