Journal of Consumer Marketing
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Shopper Marketing. How to Increase Purchase Decisions at the Point of Sale
Journal of Consumer Marketing - - 2012
A profitable new definition of health
Journal of Consumer Marketing - Tập 24 Số 1 - Trang 5-7 - 2007
PurposeThe purpose of this article is to question pharmaceutical companies in
their efforts to define the problems for which they are providing solutions. It
addresses the impact of DTC advertising in making drug companies one of the most
profitable industries in the country and how these profits can influence
marketing decisions that leave consumers
vulnerable.Design/methodology/approachThis arti...
Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Journal of Consumer Marketing - Tập 33 Số 3 - Trang 213-223 - 2016
Purpose Counterfeiting is an increasingly global phenomenon that threatens the
economy as a whole and also presents a risk for the consumers. The purpose of
this study is to explore moral emotions along with moral awareness and moral
judgment with respect to their influence in the consumption of counterfeits.
Design/methodology/approach An online questionnaire was distributed among
participants (n...
A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood products
Journal of Consumer Marketing - Tập 16 Số 2 - Trang 122-140 - 1999
Global industrialization and the subsequent dwindling of many natural resources
have become elements for product differentiation in marketing. Environmental
certification programs are increasingly being recognized as significant
market‐based tools for linking manufacturing and consumer purchases. This
research examines the relationships between intrinsic environmental motivations
and the willingne...
Modeling patronage behavior: a tri‐partite conceptualization
Journal of Consumer Marketing - Tập 26 Số 7 - Trang 516-526 - 2009
PurposeBy using mall patronage behavior as its context, this study aims to
develop and test a patronage model consisting of three
dimensions.Design/methodology/approachData for the study are collected through
self‐administered questionnaires from residents in an MSA in the USA. Usable
responses are obtained from 319 residents.FindingsResults suggest that mall
patronage behavior can be represented ...
Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing
Journal of Consumer Marketing - - 2008
PurposeThe purpose of this paper is to study examples of emerging marketing
trends like word‐of‐mouth and viral marketing, and attempt to determine their
measurability in terms of return on investment
(ROI).Design/methodology/approachThe study examines real life campaigns from
well‐known companies and attempt to measure consumer response beyond merely
viewing or participating in the campaign. How ...
The Secrets of Word‐of‐Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth
Journal of Consumer Marketing - Tập 19 Số 4 - Trang 364-366 - 2002
Using promotional messages to manage the effects of brand and self‐image on brand evaluations
Journal of Consumer Marketing - - 1996
Argues that the degree of congruence (similarity) between a brand’s image and a
consumer’s self‐image (self‐concept) can have significant effects on consumers’
brand evaluations and purchase intentions. Results from this research suggest
that marketers can manage the effects of brand and self‐image on consumers’
brand evaluations. The effects of brand image can be magnified by using
promotional me...
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