Journal of Consumer Marketing
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Ethical decision making in counterfeit purchase situations: the influence of moral awareness and moral emotions on moral judgment and purchase intentions
Purpose
Counterfeiting is an increasingly global phenomenon that threatens the economy as a whole and also presents a risk for the consumers. The purpose of this study is to explore moral emotions along with moral awareness and moral judgment with respect to their influence in the consumption of counterfeits.
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Journal of Consumer Marketing - Tập 33 Số 3 - Trang 213-223 - 2016
A conceptual model of US consumer willingness‐to‐pay for environmentally certified wood productsGlobal industrialization and the subsequent dwindling of many natural resources have become elements for product differentiation in marketing. Environmental certification programs are increasingly being recognized as significant market‐based tools for linking manufacturing and consumer purchases. This research examines the relationships between intrinsic environmental motivations and the w... ...
Journal of Consumer Marketing - Tập 16 Số 2 - Trang 122-140 - 1999
A study of the impact of environmental uncertainty on franchise systems: the case of petrol retailing in the UKResearch has confirmed that franchise systems may change over their lifetime. It is argued that changes to franchise systems may be the result of changes in the level of uncertainty they face in their environments. It therefore examines the developments that have occurred both in the state of the environment and the nature of the franchise systems of one group of traditional franchisors in... ...
Journal of Consumer Marketing - Tập 16 Số 2 - Trang 181-196 - 1999
Multi‐channel marketing in the retail environmentMulti‐channel marketing in the retail environment involves the integration of marketing activities in retail stores, with catalogs and with online marketing. The online component of this is critical to the success of the overall effort and it is becoming more powerful, sophisticated and measurable. This case study chronicles the use of multi‐channel marketing by REI, a 66‐year‐old purveyor... ...
Journal of Consumer Marketing - - 2004
Gerontrographics: a scientific approach to analysing and targeting the mature marketPresents a new way of segmenting the mature market. Develops a
segmentation model based on research in various disciplines and uses
data from several studies to validate it. Suggests that the model is
more effective than some commonly used approaches, not only in
identifying prime segments for products and services, but also in
suggesting viable marketing strategies for reaching specific s... ...
Journal of Consumer Marketing - - 1993
Managing brand extensionExamines the inherent risks of brand extension alongside empirical
evidence of the success rates of brand extensions compared with
brand‐name product launches. Concludes that the brand extension is
justifiable only when it can be clearly shown to enhance the success of
a new product launch and existing brand equity. Puts forward a number of
rules for the appropriate use of brand extension....
Journal of Consumer Marketing - Tập 10 Số 3 - Trang 11-17 - 1993
The cross-platform standard of stability: Adobe Acrobat 7.0 Professional Edition, Adobe Acrobat 7.0
Journal of Consumer Marketing - - 2006
The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism
Journal of Consumer Marketing - Tập 21 Số 1 - Trang 77-78 - 2004
Tổng số: 314
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