International Journal of Market Research
SSCI-ISI SCOPUS (1996-2025)
2515-2173
1470-7853
Anh Quốc
Cơ quản chủ quản: Market Research Society , SAGE Publications Ltd
Lĩnh vực:
Business and International ManagementEconomics and EconometricsMarketing
Các bài báo tiêu biểu
Customer Experience: Are We Measuring the Right Things?
Tập 53 Số 6 - Trang 771-772 - 2011
Marketing theory and practice evolved dramatically through a series of
transformations from products to services and, recently, customer experiences.
Each stage has its own perspective on marketing's purpose, the nature of
customer value, and measurements that calibrate performance and guide managerial
decisions. The latter is of particular interest to market researchers.
Measurement (research) ty...
Quick, Simple and Reliable: Forced Binary Survey Questions
Tập 53 Số 2 - Trang 231-252 - 2011
Consumers are increasingly saturated by market research, which leads to
decreasing response rates and an increased danger of response bias. Market
researchers thus face the challenge of recruiting respondents, increasing
response rates and reducing respondent fatigue by making questionnaires as short
and pleasant as possible. One way of achieving this is to replace traditionally
used ordinal multi...
Predicting the helpfulness of online customer reviews: The role of title features
Tập 62 Số 3 - Trang 272-287 - 2020
Nowadays, many people refer to online customer reviews that are available on
most shopping websites to make a better purchase decision. An automated review
helpfulness prediction model can help the websites to rank reviews based on
their level of helpfulness. This study examines the effect of review title
features on predicting the helpfulness of online reviews. Moreover, a new method
is proposed ...
Producing Work-Ready Graduates: The Role of the Entrepreneurial University
Tập 53 Số 3 - Trang 347-368 - 2011
UK universities are having to come to terms with the double whammy of a 2010
Spending Review that will see budgets reduced from £7.1 billion to £4.2 billion
by 2014, and the Browne Review of higher education funding and student finance,
which argues that those who benefit (i.e. students) should make a far greater
contribution to the cost than is currently required. Against this backdrop the
author...
Researching in-store, at home: Using virtual reality within quantitative surveys
Tập 60 Số 4 - Trang 344-351 - 2018
This article reviews the experience, steps taken, and lessons learnt from
including a virtual reality film within a mobile online survey. The survey was
designed to test point-of-sale displays within a retail store environment, with
respondents exposed to the store using virtual reality within the survey, rather
than being a shown a static image or a standard film of the store’s interior.
The resu...