International Journal of Market Research

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Predicting the helpfulness of online customer reviews: The role of title features
International Journal of Market Research - Tập 62 Số 3 - Trang 272-287 - 2020
Mina Akbarabadi, Monireh Hosseini
Nowadays, many people refer to online customer reviews that are available on most shopping websites to make a better purchase decision. An automated review helpfulness prediction model can help the websites to rank reviews based on their level of helpfulness. This study examines the effect of review title features on predicting the helpfulness of online reviews. Moreover, a new method is proposed ... hiện toàn bộ
Quick, Simple and Reliable: Forced Binary Survey Questions
International Journal of Market Research - Tập 53 Số 2 - Trang 231-252 - 2011
Sara Dolničar, Bettina Grün, Friedrich Leisch
Consumers are increasingly saturated by market research, which leads to decreasing response rates and an increased danger of response bias. Market researchers thus face the challenge of recruiting respondents, increasing response rates and reducing respondent fatigue by making questionnaires as short and pleasant as possible. One way of achieving this is to replace traditionally used ordinal multi... hiện toàn bộ
Researching in-store, at home: Using virtual reality within quantitative surveys
International Journal of Market Research - Tập 60 Số 4 - Trang 344-351 - 2018
Ian Bramley, Alastair Goode, L. E. Anderson, E.Kirubakaran Mrs. D. Glory Ratna Mary
This article reviews the experience, steps taken, and lessons learnt from including a virtual reality film within a mobile online survey. The survey was designed to test point-of-sale displays within a retail store environment, with respondents exposed to the store using virtual reality within the survey, rather than being a shown a static image or a standard film of the store’s interior. The resu... hiện toàn bộ
Producing Work-Ready Graduates: The Role of the Entrepreneurial University
International Journal of Market Research - Tập 53 Số 3 - Trang 347-368 - 2011
Nigel Culkin, Sofie Mallick
UK universities are having to come to terms with the double whammy of a 2010 Spending Review that will see budgets reduced from £7.1 billion to £4.2 billion by 2014, and the Browne Review of higher education funding and student finance, which argues that those who benefit (i.e. students) should make a far greater contribution to the cost than is currently required. Against this backdrop the author... hiện toàn bộ
Customer Experience: Are We Measuring the Right Things?
International Journal of Market Research - Tập 53 Số 6 - Trang 771-772 - 2011
Stan Maklan, Philipp Klaus
Marketing theory and practice evolved dramatically through a series of transformations from products to services and, recently, customer experiences. Each stage has its own perspective on marketing's purpose, the nature of customer value, and measurements that calibrate performance and guide managerial decisions. The latter is of particular interest to market researchers. Measurement (research) ty... hiện toàn bộ
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