International Journal of Consumer Studies

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Analysing consumers' ‘activism’ in response to rising prices
International Journal of Consumer Studies - Tập 34 Số 2 - Trang 133-139 - 2010
Constantia Barda, Eleni Sardianou
AbstractThe purpose of this paper was to compose the profile of active consumers in Greece during a period of rising prices taking into account shifts in their consumption. A survey was conducted from 1 September 2008 to 21 November 2008 to collect the primary data source for the study. Questionnaires were administered to 200 consumers. To our knowledge this was the first attempt to offer insight ... hiện toàn bộ
Consumers’ willingness to pay for organic versus all‐natural milk – Does certification make a difference?
International Journal of Consumer Studies - Tập 45 Số 5 - Trang 1020-1029 - 2021
Mirzobobo Yormirzoev, Tongzhe Li, Ramona Teuber
AbstractWhile there is ample evidence on consumers’ perceptions and willingness to pay (WTP) for organic food in developed markets, empirical evidence for transition economies is scarce. This paper is based on a survey of 608 Russian consumers that combined a questionnaire with a contingent valuation approach to investigate the impact of perceptions and trust on consumers’ WTP for certified organi... hiện toàn bộ
Why is a picture ‘worth a thousand words’? Pictures as information in perceived helpfulness of online reviews
International Journal of Consumer Studies - Tập 45 Số 3 - Trang 364-378 - 2021
Ruijuan Wu, Heng‐Hui Wu, Cheng Lu Wang
AbstractThe hybrid review format (verbal reviews accompanied by pictures) is increasingly prevalent in online consumer reviews. However, the mechanism behind the superiority effect of hybrid reviews is still unclear. Unlike previous studies based on information processing theory that emphasize the imagery‐provoking ability of the verbal information, we contend that imagery in hybrid reviews is the... hiện toàn bộ
Buying behavior, social support and credit card indebtedness of college students
International Journal of Consumer Studies - Tập 33 Số 1 - Trang 2-10 - 2009
Jeff Jianfeng Wang, Jing Jian Xiao
AbstractThis research examines three factors that are associated with college students' credit card indebtedness. Using survey data, we find that college students' buying patterns and social networks affect their credit card indebtedness. Specifically, students with a tendency towards compulsive buying are more likely and those with greater social support are less likely to hold credit card debts.... hiện toàn bộ
Consumer credit card ownership and usage practices: empirical evidence from Sri Lanka
International Journal of Consumer Studies - Tập 33 Số 4 - Trang 436-447 - 2009
Vathsala Wickramasinghe, Anurudh Gurugamage
AbstractKnowledge that has been accumulated through research efforts concerning credit card ownership and usage behaviour has been confined to Western societies. Given the importance of cross‐national application of consumer marketing concepts and propositions for academic and practical reasons, investigations are needed to test whether consumer credit card usage patterns that are assumed to exist... hiện toàn bộ
Towards sustainable consumption: an examination of environmental knowledge among Malaysians
International Journal of Consumer Studies - Tập 29 Số 5 - Trang 426-436 - 2005
Sharifah Azizah Haron, Laily Paim, Nurizan Yahaya
Motivational complexity of green consumerism
International Journal of Consumer Studies - Tập 31 Số 4 - Trang 404-409 - 2007
Johanna Moisander
AbstractThis paper elaborates on the motivational complexity of green consumerism using a simple model of motivation as an analytical tool. The objective is to provide insights into the challenges that environmentally concerned ‘green consumers’ may face in the markets, as well as to illustrate the limitations of framing and targeting environmental policy measures in terms of individual motivation... hiện toàn bộ
Consumer response to product construction: the role of haptic stimulation
International Journal of Consumer Studies - Tập 38 Số 6 - Trang 586-592 - 2014
S. Sinem Atakan
AbstractThis study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create value for consumers, marketers must understand how and why haptic information affects the evaluative processes of consumers and whether there are specific segments that ar... hiện toàn bộ
Feedback on household electricity consumption: learning and social influence processes
International Journal of Consumer Studies - Tập 35 Số 2 - Trang 138-145 - 2011
Alice Grønhøj, John Thøgersen
AbstractIn this paper, we present results from a project aiming to develop a new feedback technology to support sustainable living in private households. Against the backdrop of a review of the relevant literature and based on qualitative family interviews and registration of the households' electricity consumption, we evaluate the effects of giving households detailed feedback about their electri... hiện toàn bộ
Household appropriation of electricity monitors
International Journal of Consumer Studies - Tập 35 Số 2 - Trang 146-152 - 2011
Grégoire Wallenborn, Marco Orsini, J. Vanhaverbeke
AbstractIn the perspective of smart grids, ‘smart’ electricity metres are distributed in European households. When households possess an immediate feedback on their consumption, it is usually stated that they can save between 5 and 15% of their electricity. How households learn to reduce their consumption is hardly ever addressed. In order to know whether 15% saving is a limit or not, it is necess... hiện toàn bộ
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