Buying behavior, social support and credit card indebtedness of college students

International Journal of Consumer Studies - Tập 33 Số 1 - Trang 2-10 - 2009
Jeff Jianfeng Wang1, Jing Jian Xiao2
1Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong
2Department of Human Development and Family Studies, University of Rhode Island, Transition Center, Kingston, RI, USA

Tóm tắt

AbstractThis research examines three factors that are associated with college students' credit card indebtedness. Using survey data, we find that college students' buying patterns and social networks affect their credit card indebtedness. Specifically, students with a tendency towards compulsive buying are more likely and those with greater social support are less likely to hold credit card debts. Depth interview data further illustrate the contexts and causes of overusing credit cards as well as solutions for their debt problem. This research sheds light on reasons why college students fall into credit card debt and suggests strategies for helping them use credit cards wisely.

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Thông tin xuất bản

International Journal of Consumer Studies

Tập 33 Số 1

2-10

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