Interactive Marketing

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Editorial
Interactive Marketing - Tập 1 - Trang 236-236 - 2000
D Holder, R Fairlie
New Technology Briefing: Video mobile as a marketing tool
Interactive Marketing - Tập 5 - Trang 378-381 - 2004
Lance Stevens
Video mobile is fast becoming commonplace amongst the 18–35-year-old demographic, but few have realised the potential of this new media to act as a route for targeted direct marketing. This paper examines how marketers can overcome their technical phobias and reach an untapped audience through a fast-growing medium. It seeks to demystify video mobile and its capability, clearly outlining the playe...... hiện toàn bộ
Best Practice: Tracking customers at Teletext
Interactive Marketing - Tập 4 - Trang 273-280 - 2003
T Cheyne
Teletext has a commitment to understanding its users, and using this understanding to further its business efforts. In the new media sphere, increasingly sophisticated systems have been implemented in order to understand customers fully and how they use their products and services. Example cases are used to illustrate how this has been harnessed to enhance online marketing, product development and...... hiện toàn bộ
Abstracts
Interactive Marketing - Tập 1 - Trang 91-107 - 1999
Legal and Regulatory Update: Death of the cold call?
Interactive Marketing - Tập 6 - Trang 262-267 - 2005
Mike Havard
This is a brief update commenting on the uncertain future of outbound telemarketing as a means of customer acquisition. It examines the impact of legislation and customer resistance on the viability of outbound calling and poses the view that, if drastic action is not taken soon, the practice will cease to be economically viable within five years.
Database marketing connects to the Internet
Interactive Marketing - Tập 2 - Trang 129-137 - 2000
R J Courtheoux
Long before the advent of the commercial Internet in the late 1990s, the concept of database marketing pushed forward a revolution in marketing. Leading marketers struggled with the implications of three key database marketing concepts: — individual, addressable customers are the central focus of marketing — customer data can be collected, analysed and then used to drive marketing — customer manag...... hiện toàn bộ
Value gap marketing: Customer value optimisation using database marketing
Interactive Marketing - Tập 1 - Trang 149-155 - 1999
J Groman
Your organisation's marketing database is a goldmine of customer information that helps you separate your most valuable customers from the rest. But are you getting as much value from your best customers as you can? Do you know that some of your low-value customers are worth even more than you currently think? Or which customers will be your best ones three years from now? Value gap marketing, an ...... hiện toàn bộ
E-commerce and identity fraud
Interactive Marketing - Tập 2 - Trang 357-372 - 2001
Gareth Jones
This paper focuses on the subject of personal and corporate identity in the UK, the ways in which identity can be substantiated, and the methods used by fraudsters to invent identities or copy other people's identities. The setting for this is the Internet, as utilised as a channel of introduction by two market sectors - retail and financial services. The paper considers the availability and suita...... hiện toàn bộ
Closing the skills gap in direct marketing
Interactive Marketing - Tập 1 - Trang 59-67 - 1999
A Jenkinson
While fast growth is a factor in direct marketing's skills shortage, could the industry image and practice be creating a deeper problem? This paper proposes an industry-wide return to core vision and values: thinking, learning, and quality, supported by industry leaders.
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