Interactive Marketing
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Sắp xếp:
Business @ The Speed of Thought — Using a digital nervous system
Interactive Marketing - Tập 1 - Trang 437-440 - 2000
Core strategic asset or just a tactical tool: How UK companies view the value of their customer databases
Interactive Marketing - Tập 4 - Trang 41-58 - 2002
The paper describes a research project commissioned by the Institute of Direct Marketing and undertaken by the University of Strathclyde School of Marketing that investigated the value that organisations place on their customer databases. While the research clearly identified the importance of the customer database as a revenue generator, the results also demonstrate that in many organisations the...... hiện toàn bộ
New Technology Briefing: Ten golden rules to search advertising
Interactive Marketing - Tập 6 - Trang 248-252 - 2005
There is no better way to spend your marketing money than with keyword advertising. The latter is an online text based form of advertising triggered when a user types in a keyword to a search engine. This form of advertising is highly relevant, which increases the likelihood of customers finding you. Users searching on terms specific to your products or services are qualified leads. And you pay on...... hiện toàn bộ
Online survey techniques: Current issues and future trends
Interactive Marketing - Tập 4 Số 2 - Trang 156-169 - 2002
Online surveys have already made a significant impact on research in the USA. However, in Europe and elsewhere in the world they have not. This paper discusses the reasons for this divide and the many issues surrounding online panels and website interviewing. It also covers online qualitative methods, and suggests that these may never become as mainstream as the quantitative methods (in Europe at ...... hiện toàn bộ
Practical International Data Management: A guide to working with global names and addresses
Interactive Marketing - Tập 3 - Trang 406-407 - 2002
Practical International Data Management: A guide to working with global names and addresses by Graham Rhind reviewed by ROBIN FAIRLIE. Carving Jelly by Nick Siragher reviewed by PETER MOUNCEY. Pocket Internet by Sean Geer reviewed by ROBIN FAIRLIE. Pocket Marketing by The Economist reviewed by ROBIN FAIRLIE.
The interactive viewer: Reality or myth?
Interactive Marketing - Tập 6 - Trang 151-164 - 2004
The advent of interactive digital television (iTV) in the UK has the potential to revolutionise the use of the television set. But, as past technological innovations reveal, there may well be a great difference between the potential uses of a technology and the actual uses. The key issue is how people in the UK will use iTV in their everyday lives, and whether they will use the interactive capacit...... hiện toàn bộ
How disintermediation is changing the rules of marketing, sales and distribution
Interactive Marketing - Tập 1 - Trang 368-374 - 2000
Disinter — to unearth, to displace; and mediate — to act as middleman. Combined, they mean to displace the middleman. Disintermediation signifies major shifts in how we market, sell and deliver products. In many industries, distributors are disappearing and being replaced by electronic media. As a result, direct sales forces are shrinking and their role is changing. On the other hand, marketing is...... hiện toàn bộ
‘Up Close and Personal’? Customer relationship marketing @ work
Interactive Marketing - Tập 1 - Trang 435-437 - 2000
Papers: Building an internal marketing management calculus
Interactive Marketing - Tập 6 - Trang 111-129 - 2004
Internal marketing is increasingly important to organisations, but it has proven to be a difficult implementational challenge for managers. The author reviews the current primary internal marketing conceptual models. The paper identifies the five major difficulties managers find in developing and implementing an internal marketing programme. From that, it provides a model for a financially based i...... hiện toàn bộ
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