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Các bài báo tiêu biểu
Khi nào sử dụng và cách báo cáo kết quả PLS-SEM Dịch bởi AI
Tập 31 Số 1 - Trang 2-24 - 2019
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn...
A brief retrospective and introspective on value
Tập 22 Số 5 - Trang 471-478 - 2010
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de...
Value‐creation initiatives in buyer‐seller relationships
- 2010
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find...
The European automobile industry: escape from parochialism
- 2002
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob...
International retail expansion within the EU and NAFTA
Tập 96 Số 3 - Trang 23-35 - 1996
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i...
The impact of national culture on international business performance: the case of foreign firms in Greece
Tập 14 Số 4 - Trang 268-275 - 2002
This paper explores the impact of national culture on the performance of the
foreign affiliates in Greece, a country which belongs to the economic periphery
of the European Union. Greece is characterised by low internationalisation and
competitiveness, and has been clustered by Hofstede in the Mediterranean culture
managing directorial model. This paper, using a sample of 478 firms, examines
the e...
Strategic typologies in the European telecommunications sector: a rejoinder to Turner
- 2006
PurposeTo demonstrate that the strategic typology advanced by Turner in this
journal for the European telecommunications sector is in need of further
clarification.Design/methodology/approachThe Turner sample is subjected to a
number of tests specifically in the European mobile telecommunications
sector.FindingsThe Turner typology is found to be imprecise in certain
respects.Originality/valueThe p...
The USA encourages international tourism
- 1996
Describes how, in response to a weakened market share, the USA sponsored the
White House conference on travel and tourism which was held in October 1995. A
highly successful event, the conference proposed strategies and tactics which
encourage international travel to the USA. Suggests that, on the one hand, this
conference points to future increased competition which the USA will exert
within the ...
Dimension and organisational behaviour
- 2004
The Portuguese economy is characterised by the existence of small companies, for
which it is very difficult to find critical dimensions to obtain scale economies
to production, distribution, and commercialisation. It became an interesting
field to study. This article will study an important Portuguese traditional
sector, where quality and know‐how is a reality: the production and
commercialisation...