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Business and International ManagementBusiness, Management and Accounting (miscellaneous)
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Khi nào sử dụng và cách báo cáo kết quả PLS-SEM Dịch bởi AI
Tập 31 Số 1 - Trang 2-24 - 2019
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn...
A brief retrospective and introspective on value
Tập 22 Số 5 - Trang 471-478 - 2010
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de...
Value‐creation initiatives in buyer‐seller relationships
- 2010
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find...
The European automobile industry: escape from parochialism
- 2002
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob...
International retail expansion within the EU and NAFTA
Tập 96 Số 3 - Trang 23-35 - 1996
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i...
The role of retailing in a Russian consumer society
- 1998
The paper examines the role that potentially could be played by the retailing
sector in the economic and social transformation in Russia. The move towards a
consumer goods society, by its very definition, necessitates the developments of
channels whereby consumer goods can reach their end customer and consumer. In
this context various models of relating evolution are considered as well as an
exami...
Producing and socializing relevant management knowledge: re‐turn to pragmatism
- 2008
PurposeManagement practice is progressing at unprecedented pace and often
academia is lagging behind, if not totally irrelevant, both in management
research and in education. This paper strives to show how principles of
pragmatism and action research are likely to increase the relevance of
management research and education.Design/methodology/approachA reflection based
on a broad review of ontologi...