Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ, nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương (PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao gồm lý do chọ...... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the forefront. This paper comments on previous de...... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).Design/methodology/approachFollowing a literature review and the presentation of an appropriate ...... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded...... hiện toàn bộ
Many UK companies are establishing a physical presence in other European countries. This means owning or leasing property which may need adapting and will need maintaining. Highlights a number of differences in the processes used to have building work carried out by small builders in the UK and France. UK managers unused to dealing with building projects in other countries need to be aware...... hiện toàn bộ
PurposeThe purpose of this study is to examine the models which are used to analyse organisations as evolutionary adaptations to their environment.Design/methodology/approachThis study uses empirical data on the survival of busine...... hiện toàn bộ
PurposeStrategic alliances are often described as risky, dangerous, and instable. When firms adopt these strategies, they are confronted with a relational risk. Nevertheless, little empirical work has been down on relational risk in alliances. For this reason, this research is founded and constructed on two principal questi...... hiện toàn bộ