Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob... hiện toàn bộ
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i... hiện toàn bộ
Discusses the idea of a two‐speed Europe in the light of the recent open letter
from the governing parties in Germany. This letter raised the ideal of a
two‐speed Europe from a de facto configuration of the European economies to an
explicit strategy for European integration. Puts forward the view of many
commentators that several factors have made some kind of a two‐speed arrangement
inevitable an... hiện toàn bộ
The paper examines the role that potentially could be played by the retailing
sector in the economic and social transformation in Russia. The move towards a
consumer goods society, by its very definition, necessitates the developments of
channels whereby consumer goods can reach their end customer and consumer. In
this context various models of relating evolution are considered as well as an
exami... hiện toàn bộ
Examines the pioneering work of the European Commission, with the support of the
European Court of Justice (ECJ) and the European Court of First Instance (ECFI),
to apply the merger control of regulation (MCR) to situations of collective as
well as to single dominance. Reveals that the Commission first applied the
notion of collective dominance in the Nestlé Perrier merger in 1992 but that the
leg... hiện toàn bộ