Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ, nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương (PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao gồm lý do chọ...... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the forefront. This paper comments on previous de...... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).Design/methodology/approachFollowing a literature review and the presentation of an appropriate ...... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded...... hiện toàn bộ
Discusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind the internationalization process and the influence this has on the flow of international investment. Places the motivations behind internationalization indicated by the survey results presented within the debate ...... hiện toàn bộ
PurposeThe purpose of this paper is to assess the level of international involvement in the editorial boards and content of the leading journals of the marketing discipline to investigate a reported bias against non‐US material.Design/methodology/appr...... hiện toàn bộ