Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob... hiện toàn bộ
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i... hiện toàn bộ
PurposeThere is a research gap in terms of understanding how green consumers
perceive green products in a marketplace context. The purpose of this paper is
to respond to this omission by exploring the green consumers' product demands
and consumption processes.Design/methodology/approachSemi‐structured in‐depth
interviews with Portuguese green consumers are used to discuss potential key
factors (re... hiện toàn bộ
Examines, with special regard to business, the operation of certain aspects of
the Merger Control Regulation (MCR), particularly the “one‐stop‐shop‐approach”,
that is likely to be reappraised at the forthcoming inter‐governmental
conference or the scheduled review of the MCR. Uses the critical concepts of
certainty, uniformity and transparency, to explore the scope and effectiveness
of the “one‐st... hiện toàn bộ
Analyses the economic effects of international tourism on EC member states.
Tourism has been a neglected transactions indicator for EC integration. Emphasis
is given to the equilibrating role of tourism on the balance of payments for
most member states; also highlights the positive regional benefits from tourism,
examines a case for a stronger and more co‐ordinated tourism policy for the EC.
Final... hiện toàn bộ