Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ, nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương (PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao gồm lý do chọ...... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the forefront. This paper comments on previous de...... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).Design/methodology/approachFollowing a literature review and the presentation of an appropriate ...... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded...... hiện toàn bộ
Discusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind the internationalization process and the influence this has on the flow of international investment. Places the motivations behind internationalization indicated by the survey results presented within the debate ...... hiện toàn bộ
In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important and famous concepts ever developed in marketing literature. The article describes a proposed generic ...... hiện toàn bộ
Measures the influence a foreign take‐over has on the performance of a firm. More precisely, compares the performance of Belgian companies that have been taken over by Belgians with the performance of Belgian companies that have been taken over by foreigners. Concludes that foreign takeovers have no negative influence on the performance of companies. Moreover, it is clear that foreign comp...... hiện toàn bộ
Participative management is still hard to sell in the post‐Soviet world with its 50‐year tradition of ruthless authoritiarianism, fear and mistrust. The authors heard repeatedly that what Western consultancies offered was often rejected outright because there are too few antecedents in the Central and Eastern European experience for people to find Western management techniques credible or ...... hiện toàn bộ