Emerald
ESCI-ISI SCOPUS (1970,1989-2023)
0955-534X
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Business and International ManagementBusiness, Management and Accounting (miscellaneous)
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Khi nào sử dụng và cách báo cáo kết quả PLS-SEM Dịch bởi AI Mục đích Mục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ, nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương (PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao gồm lý do chọ...
Tập 31 Số 1 - Trang 2-24 - 2019
A brief retrospective and introspective on valuePurpose Value as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the forefront. This paper comments on previous de...
Tập 22 Số 5 - Trang 471-478 - 2010
Value‐creation initiatives in buyer‐seller relationshipsPurpose The purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs). Design/methodology/approach Following a literature review and the presentation of an appropriate ...
- 2010
The European automobile industry: escape from parochialismObserves that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded... ...
- 2002
International retail expansion within the EU and NAFTADiscusses the internationalization of retail operations within the European Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the determining factors behind the internationalization process and the influence this has on the flow of international investment. Places the motivations behind internationalization indicated by the survey results presented within the debate ... ...
Tập 96 Số 3 - Trang 23-35 - 1996
How international are the top academic journals? The case of marketingPurpose The purpose of this paper is to assess the level of international involvement in the editorial boards and content of the leading journals of the marketing discipline to investigate a reported bias against non‐US material. Design/methodology/appr...
Tập 18 Số 6 - Trang 422-436 - 2006