Emerald
ESCI-ISI SCOPUS (1970,1989-2025)
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Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Business and International ManagementBusiness, Management and Accounting (miscellaneous)
Phân tích ảnh hưởng
Các bài báo tiêu biểu
Khi nào sử dụng và cách báo cáo kết quả PLS-SEM Dịch bởi AI
Tập 31 Số 1 - Trang 2-24 - 2019
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn...
A brief retrospective and introspective on value
Tập 22 Số 5 - Trang 471-478 - 2010
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de...
Value‐creation initiatives in buyer‐seller relationships
- 2010
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find...
The European automobile industry: escape from parochialism
- 2002
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob...
International retail expansion within the EU and NAFTA
Tập 96 Số 3 - Trang 23-35 - 1996
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i...
Marketing professors: paths and perspectives
Tập 18 Số 3 - Trang 231-242 - 2006
PurposeThe objective of this paper is to study how marketing professors see
their job. How they assess their career paths, the reasons, and motivations
underlying their professional choice, their points of view on the practices they
employ, and their problems and difficulties, as well as the solutions they have
found during the course of their professional
development.Design/methodology/approachTh...
The European digital money picture: Europay’s role and strategy in developing the market
- 1999
Explores the rapidly changing world of electronic purse transactions and
presents a case study of the development strategy employed by Europay
International. Considers the impending convergence of European standards and the
role of the newly formed CEPSCo Corporation charged with managing the Common
Electronic Purse Specification as a blueprint for purse implementations
throughout Europe and beyon...
Multiple informants and asymmetric interactions of mutual trust in dyadic business relationships
- 2006
PurposeThe objective of this research is to describe and apply a method with
which to measure and evaluate mutual trust in dyadic business relationships with
both one‐to‐one and multiple informants, as well as symmetric and asymmetric
interactions.Design/methodology/approachApplication of the perceptual
bi‐directionality method, i.e. the PBD‐method, is introduced in this context to
measure and eva...
Combining industrial buyer and seller strategies for international supply and marketing management
Tập 22 Số 1 - Trang 64-81 - 2010
PurposeThe purpose of this paper is to review international industrial
purchasing and marketing literature with a focus on portfolio models, to develop
portfolio models for buyers' and sellers' international strategies, and to
combine the models so that both the buyer and seller perspectives are dealt with
simultaneously.Design/methodology/approachLiterature on international industrial
purchasing ...
Audit quality attributes of European Union supreme audit institutions
- 2007
PurposeTo examine the enabling legislation of European Union (EU) member country
supreme audit institutions (SAIs) for their accountability to parliament and
independence from the executive arm of government.Design/methodology/approachThe
sample comprises the SAIs of the 25 EU member countries and the European Court
of Auditors. Data were collected on 30 accountability and independence issues
dire...