Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt, Christian M. Ringle
Mục đíchMục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ,
nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích
mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương
(PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao
gồm lý do chọn PLS-SEM, kích thước mẫu được khuyến nghị trong các bối cảnh đã
chọn, giả địn... hiện toàn bộ
Observes that, until recently, the European car industry has focused its efforts
almost entirely within the boundaries of its domestic markets. Since the rise of
the Japanese car industry and those of emerging economies such as Malaysia and
Korea, the Europeans have found that the levels of competition in the world
market have intensified. Examines how European car companies have responded to
glob... hiện toàn bộ
Discusses the internationalization of retail operations within the European
Union (EU) and the North America Free Trade Agreement (NAFTA). Discusses the
determining factors behind the internationalization process and the influence
this has on the flow of international investment. Places the motivations behind
internationalization indicated by the survey results presented within the debate
on the i... hiện toàn bộ
PurposeThe purpose of this paper is to identify and explore important
value‐creation initiatives in buyer‐seller relationships
(BSRs).Design/methodology/approachFollowing a literature review and the
presentation of an appropriate conceptual framework, an exploratory study of 14
BSRs in a variety of European industries is undertaken using in‐depth
semi‐structured interviews with key informants.Find... hiện toàn bộ
PurposeValue as a research topic within marketing is not new. The purpose of
this research note is to examine how value fits within marketing in the
twenty‐first century. Specifically, the emergence of service‐dominant logic has
brought the concept of co‐creation of value to the forefront. This paper
comments on previous definitions of research and offers insight to stimulate
future theoretical de... hiện toàn bộ
Describes how, in response to a weakened market share, the USA sponsored the
White House conference on travel and tourism which was held in October 1995. A
highly successful event, the conference proposed strategies and tactics which
encourage international travel to the USA. Suggests that, on the one hand, this
conference points to future increased competition which the USA will exert
within the ... hiện toàn bộ
PurposeThe purpose of this paper is to describe how a corporation with
sustainability as its mission implements sustainability strategy and programmes
to promote social responsible management. Special attention is paid to how
internal and external value systems interact and influence the conception and
implementation of sustainability.Design/methodology/approachAs an educational
charity and social... hiện toàn bộ
It is argued that the evolution of trade between the People’s Republic of China
(PRC) and the European Union (EU) falls into three phases: limited contact; both
sides seeking rapid growth and becoming mutually dependent; and high mutual
trade levels with political considerations re‐emerging, China being kept at
arm’s length by GATT/WTO and the EU restraining trade through increasing quotas,
tariff... hiện toàn bộ
Unemployment has become one of the key challenges for European member states and
the process of further economic integration as one approaches the later years of
the 1990s. The main question concerns how exactly should Europe tackle this
problem? Also what strategies could be adopted and does Europe have an effective
strategy? Analysis would suggest that Europe is trying to strike a balance
betwee... hiện toàn bộ
Germany and the USA have had a very close relationship over the past 50 years,
due to their mutual interests in defense against the Soviet Union and that
country's allies. Today, due to the end of the Cold War, that threat is gone and
the need for the US commitment to defend Germany no longer exists. In addition,
German society and economy are both going in very different directions from the
USA, ... hiện toàn bộ