Emerald
ESCI-ISI SCOPUS (1970,1989-2023)
0955-534X
Cơ quản chủ quản: Emerald Group Publishing Ltd.
Lĩnh vực:
Business and International ManagementBusiness, Management and Accounting (miscellaneous)
Các bài báo tiêu biểu
Khi nào sử dụng và cách báo cáo kết quả PLS-SEM Dịch bởi AI Mục đích Mục đích của bài báo này là cung cấp một cái nhìn tổng quan đầy đủ, nhưng ngắn gọn, về các yếu tố cần cân nhắc và các chỉ số cần thiết cho phân tích mô hình phương trình cấu trúc sử dụng phương pháp tối thiểu bình phương (PLS-SEM) và báo cáo kết quả. Những cân nhắc sơ bộ được tóm tắt trước tiên, bao gồm lý do chọ...
Tập 31 Số 1 - Trang 2-24 - 2019
A brief retrospective and introspective on valuePurpose Value as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically, the emergence of service‐dominant logic has brought the concept of co‐creation of value to the forefront. This paper comments on previous de...
Tập 22 Số 5 - Trang 471-478 - 2010
Value‐creation initiatives in buyer‐seller relationshipsPurpose The purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs). Design/methodology/approach Following a literature review and the presentation of an appropriate ...
- 2010
The European automobile industry: escape from parochialismObserves that, until recently, the European car industry has focused its efforts almost entirely within the boundaries of its domestic markets. Since the rise of the Japanese car industry and those of emerging economies such as Malaysia and Korea, the Europeans have found that the levels of competition in the world market have intensified. Examines how European car companies have responded... ... hiện toàn bộ
- 2002
Doing business in China – the modern German experienceThis paper examines German trade and investment structures in relation to China, establishing for the 1990s: a severe trade imbalance, with stagnating German exports and sharply rising imports; it also establishes, despite occasionally substantial increases in contracted investment, a general pattern of steep decline in realized German investment. These findings contrast markedly with offi... ... hiện toàn bộ
Tập 14 Số 5 - Trang 351-363 - 2002
Capturing the customer’s voice, the centerpiece of strategy makingFor sustainable competitive advantage a firm must be able to create and retain customers. One of the necessary conditions for this is that a firm's product must be able to meet the customers' needs and wants. For product planning and development, a firm therefore needs to know what customers want from a product. Professor Kano suggests a model that helps us identify which functions or feat... ... hiện toàn bộ
- 2004