Presents the findings of a study performed on data from a large bank’s
retail‐banking operations. Illustrates the relationship of customer satisfaction
to customer loyalty, and customer loyalty to profitability, using multiple
measures of satisfaction, loyalty, and profitability. An estimate of the effects
of increased customer satisfaction on profitability (assuming hypothesized
causality) sugges... hiện toàn bộ
Relationship marketing requires a thorough understanding of the long‐run
perspective of the supplier‐customer interaction. The concept of customer
loyalty can be applied to emphasize the behavioural and attitudinal aspects of
this interaction. This study investigates the antecedents of future customer
loyalty in the commercial airline industry by applying structural models under
four prototypical ... hiện toàn bộ
Notes that the premiss of all efforts to achieve customer satisfaction is the
basic assumption that customer satisfaction leads to customer loyalty. Although
this thesis sounds reasonable, empirical studies indicate that satisfaction
often is only a weak indicator of customer loyalty. This can partly be explained
by shortcomings in satisfaction measurement. In applying unidimensional rating
scales... hiện toàn bộ
There is some acceptance of the idea that services and products are so
intertwined that the process for development is the same, but there has been no
rigorous empirical evidence to support that contention. Uses data collected in
in‐depth interviews with 80 senior level managers in 16 different firms, 25
group discussion sessions with 388 executives in 241 additional firms, and from
a mail survey ... hiện toàn bộ
Describes research which continues the quest to model performance using
structural equation models. The objective is to provide meaningful and
substantively interpretable predictions of process performance using structural
equation modelling. Develops structural equation models which clearly define the
performance relationships for a backroom bank card remittance process using
criteria such as pro... hiện toàn bộ
Briefly reviews some of the literature on service quality and in particular the
zone of tolerance – the zone of acceptable or expected outcomes in a service
experience. Uses the zone of tolerance to explore the relationships between
customers′ satisfaction with individual transactions, or service encounters, and
their satisfaction with the overall service. Provides nine propositions which
identify... hiện toàn bộ
While a vast literature exists on management/leadership, little systematic
attention has been given to whether the difference in character between
service‐and non‐service production processes demands a different style of
management. Because of the direct contact between the client and service
provider (particularly at the lowest level of the organisation), optimal
reciprocal communication processe... hiện toàn bộ
PurposeThis study proposes a model of online purchase intentions. Four exogenous
constructs – namely, personal awareness of security, personal innovativeness,
perceived ease of purchasing, and perceived usefulness – have not only direct
influences on attitudes and online purchase intentions, but also have indirect
influences on online purchase intentions through the mediation of
attitudes.Design/m... hiện toàn bộ
An issue devoted to the Second International Conference on Electronic Business,
in December 2002, in Taiwan. Included are six papers, taken from a total of 205
papers that were originally submitted, accepted and included in the conference
proceedings.