Traditionally the relationships between competitors in the industrial market have been based on competition. The network approach and literature about strategic alliances have provided new insights into cooperation between firms based on the value chain. The empirical findings from two in‐depth studies, the rack and pinion industry and the lining industry, show that a firm can be involved ...... hiện toàn bộ
Purpose– This article aims to investigate the nature and characteristics of business model elements required for successful service innovation. The authors examine which unique resources and capabilities product-centric firms should develop and deploy to pursue service innovation.... hiện toàn bộ
The study of interorganisational cooperation has gained increased currency. An important empirical and conceptual contribution in this field owes much to the network approach. The picture provided by the network approach contrasts with other models that regard cooperation as a mere contractual and legal inter‐corporate connection. Whilst accepting the existence of formal types of collabora...... hiện toàn bộ
Maximilian Michael Johann Klein, Sebastian Biehl, Thomas Friedli
PurposeThe purpose of this paper is to identify and investigate non-technical barriers for smart services in the capital goods industry.Design/methodology/approachA multiple methodology approach is adopted. First, qual...... hiện toàn bộ
Mauro Falasca, Jiemei Zhang, Margy P. Conchar, Like Li
PurposeThis paper aims to explore the intermediary role of marketing dynamic capability (MDC) in the relationship between customer knowledge management (CKM) and product innovation performance (PIP).Design/methodologyA...... hiện toàn bộ
Geoffrey L. Gordon, Denise D. Schoenbachler, Peter F. Kaminski, Kimberly A. Brouchous
The development process for new products is critically dependent on customer‐generated new product ideas. Although several conduits exist for identifying and communicating these ideas, by far the most productive one is the organization’s salesforce. While the integral role of salespeople as the linkage between buyers and sellers is generally acknowledged by many researchers, little empiric...... hiện toàn bộ
PurposeThe business-to-business (B2B) marketing literature is heavily focused on the manufacturing sector. However, it is the B2B service sector that shows the highest growth in gross domestic product (GDP). Beyond a vibrant stream of literature on servitization, the B2B literature has neglected drawing on the wider serv...... hiện toàn bộ
PurposeDespite the importance, no study exists which investigates the role of human resource (HR) in supply chain (SC) learning. This study aims to investigate the effects of high-performance human resource management (HRM) practices on different types of the SC learning (i.e. supplier, customer and internal learning) an...... hiện toàn bộ
Petri Parvinen, Jaakko Aspara, Sami Kajalo, Joel Hietanen
PurposeThe purpose of this paper is to study the impact that systematization of sales activities through sales process management has, at the firm level, on profitable sales growth in business‐to‐business (B2B) companies. The research aims to compare companies focusing on service offerings to those focusing on product offer...... hiện toàn bộ
PurposeThrough the use of netnography, the purpose of this paper is to investigate the interaction of 192 inside sales agents who collaborate within discussion forums to create communities of practice (CoPs). Drawing on situated learning theory and inside salespersons’ discussion forums, this study showcases how inside...... hiện toàn bộ