AMS Review
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Sắp xếp:
Frontline knowledge networks in open collaboration models for service innovations
AMS Review - Tập 9 Số 3-4 - Trang 268-288 - 2019
Markets, infrastructures and infrastructuring markets
AMS Review - Tập 11 - Trang 240-251 - 2021
Despite a growing understanding of market infrastructures—the rules and
socio-material arrangements that enable agreements on the properties of goods,
and the calculation of value, equivalence and exchange—we know little of what
lies beneath the arrangements that underpin and are implicated in exchange. The
socio-material lens has done much to explain how specific assemblages circulate
information...
Reflections on customer-based brand equity: perspectives, progress, and priorities
AMS Review - Tập 6 - Trang 1-16 - 2016
“Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,”
published in the Journal of Marketing in 1993, was one of the early thought
pieces and review papers on branding in the field. Written to be a comprehensive
bridge between the theory and practice of branding, it has received a large
number of citations and several awards through the years. Here, I look back at
that article and...
Some reflections on an appraisal of behavioral price research (part 1)
AMS Review - Tập 3 Số 3 - Trang 155-159 - 2013
The impact of boards of directors on chief marketing officer performance: Framing and research agenda
AMS Review - Tập 12 - Trang 116-136 - 2022
Firm leaders expect their chief marketing officers (CMOs) to have significant
impact on firm performance, and boards of directors (boards) consider
marketing-related issues critical board-level priorities. Despite the importance
of marketers and marketing to firm outcomes, boards do not appear to value CMOs
at the strategy-setting level of the firm as they rarely include CMOs in board
discussions ...
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender
AMS Review - Tập 13 - Trang 55-70 - 2022
Nowadays consumers can express their identities not only through their
possessions and buying behavior, but also using social media and digital
networks. This article aims to understand these digital consumer behaviors by
focusing on identity strength and the identity signaling phenomenon. We develop
a conceptual model that combines internal and external factors to explain the
intensity and conten...
Understanding the do-it-yourself consumer: DIY motivations and outcomes
AMS Review - Tập 1 - Trang 154-170 - 2011
Do-it-yourself (DIY) is an increasingly popular consumer behavior, but little is
known about this large consumer segment. We undertake a depth interview study
and review diverse literatures to develop a conceptual model of DIY behavior
that explores the reasons why consumers DIY and the benefits they receive. The
purpose of the model is to improve our understanding of a consumer segment that,
in m...
From fragmentation to imagination: moving to Marketing’s next Era
AMS Review - Tập 6 - Trang 132-141 - 2016
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