Some reflections on an appraisal of behavioral price research (part 1)
Tóm tắt
Từ khóa
Tài liệu tham khảo
Adaval, R. (2013). The utility of an information processing approach for behavioral price research. AMS Review, 3.
Alba, J. W., Broniarczyk, S., Shimp, T. A., & Urbany, J. E. (1994). The influence of prior beliefs, frequency cues, and magnitude cues on perceptions of comparative price data. Journal of Consumer Research, 21, 219–235.
Alba, J. W., Mela, C. F., Shimp, T. A., & Urbany, J. E. (1999). The effect of discount frequency and depth on consumer price judgments. Journal of Consumer Research, 26, 99–114.
Baddeley, A. (2000). Short-term and working memory. In E. Tulving & F. I. M. Craik (Eds.), The Oxford handbook of memory (pp. 77–92). New York: Oxford University Press.
Bechara, A., & Damasio, A. R. (2005). The somatic marker hypothesis: a neural theory of economic decision. Games and Economic Behavior, 52, 336–372.
Chen, H., & Rao, A. R. (2007). When two plus two is not equal to four: errors in processing multiple percentage changes. Journal of Consumer Research, 34, 327–340.
Cheng, L. L. & Monroe, K. B. (2013). An appraisal of behavioral price research (part 1): price as a physical stimulus. AMS Review, 3.
Coulter, K. S. (2013). Commentary on: “an appraisal of behavioral price research (Part 1). AMS Review, 3.
Darke, P. R., Freedman, J. L., & Chaiken, S. (1995). Percentage discounts, initial price, and bargain hunting: a heuristic-systematic approach to price search behavior. Journal of Applied Psychology, 80, 580–586.
Davidson, R. J. (2004). What does the prefrontal cortex ‘do’ in affect: perspectives on frontal EEG asymmetry research. Biological Psychology, 67, 219–233.
Esch, F.-R., Moll, T., Schmitt, B., Elger, C. E., Neuhaus, C., & Weber, B. (2012). Brands on the brain: do consumers use declarative information or experienced emotions to evaluate brands? Journal of Consumer Psychology, 22, 75–85.
Gigerenzer, G., & Gaissmaier, W. (2011). Heuristic decision making. Annual Review of Psychology, 62, 451–482.
Kahneman, D., & Tversky, A. (1979). Prospect theory: an analysis of decision under risk. Econometrica, 47, 263–291.
Klein, B., & Leffler. (1981). The role of market forces in assuring contractual performance. Journal of Political Economy, 89, 615–641.
Lalwani, A. K., & Monroe, K. B. (2005). A reexamination of frequency-depth effects in consumer price judgments. Journal of Consumer Research, 32, 480–485.
Lehrer, J. (2009). How we decide. Boston: Houghton Mifflin Harcourt.
Machleit, K. A., & Eroglu, S. A. (2000). Describing and measuring emotional response to shopping experience. Journal of Business Research, 49, 101–111.
Mazumdar, T., & Monroe, K. B. (1990). The effects of buyers’ intentions to learn price information on price encoding. Journal of Retailing, 66, 15–32.
Mazumdar, T., & Monroe, K. B. (1992). Effects of learning and choice task goals on price recall accuracy and confidence judgments. Journal of Retailing, 68, 66–89.
Monroe, K. B. (1973). Buyers’ subjective perceptions of price. Journal of Marketing Research, 10, 70–80.
Monroe, K. B., & Lee, A. Y. (1999). Remembering vs. knowing; issues in buyers’ processing of price information. Journal of the Academy of Marketing Science, 27, 207–225.
Schwarz, N., & Clore, G. L. (1988). How do I feel about it? The information function of affective states. In K. Fiedler & J. Forgas (Eds.), Affect, cognition, and social behavior (pp. 44–62). Toronto: Hogrefe.
Simon, H. A. (1989). The scientist as problem solver. In D. Klahr & K. Kotovsky (Eds.), Complex information processing: The impact of Herbert A. Simon (pp. 373–398). Hillsdale: Erlbaum.
Slovic, P., Finucane, M., Peters, E., & MacGregor, D. G. (2007). The affect heuristic. European Journal of Operational Research, 177, 1333–1352.
Somervuori, O. (2012). Essays on Behavioral Pricing. Doctoral dissertation, Helsinki, Finland: Aalto University.
Stiglitz, J. E. (2012). The price of inequality. New York: W. W. Norton & Company, Inc.
Suri, R., Monroe, K. B., & Koc, U. (2013). Math anxiety and its effects on consumers’ preference for price promotion formats. Journal of the Academy of Marketing Science, 41, 271–282.
Thomas, M. (2013). Commentary on behavioral price research: the role of subjective experiences in price cognition. AMS Review, 3.
Thomas, M., & Menon, G. (2007). When internal reference prices and price expectations diverge: the role of confidence. Journal of Marketing Research, 44, 401–409.
Thomas, M., & Morwitz, V. (2009). Heuristics in numerical cognition: Implications for pricing, In V. R. Rao (Ed.), Handbook of pricing research in marketing (pp. 132–149). Northampton: Edward Elgar Publishing.
Vanhuele, M., Laurent, G., & Drèze, X. (2006). Consumers’ immediate memory for prices. Journal of Consumer Research, 33, 163–172.
