Winning strategies

Emerald - 1977
Melvin E.Salveson

Tóm tắt

Strategy is how to win. Strategy is the course of action, the use of resources, the timing, the structure that tends to lead to success in any competitive situation. Winning in business is important, as important as life or death. Death in business is losing customers, losing market position, losing profits and return on equity, skipped dividends, even bankruptcy.

Từ khóa


Tài liệu tham khảo

Rumelt R. P., 1974, Structure, and Economic Performance

Schoeffler Sidney, 1974, Harvard Business Review, 137

10.1108/eb053737

Ross J., 1973, Corporate Management in Crisis: Why the Mighty Fall

Liddell Hart B. H., 1954, Strategy

He has a B.S. from the University of California