Windows into the future: How lessons from Hollywood will shape the music industry

Journal of Interactive Marketing - Tập 17 - Trang 70-80 - 2003
G. Krishan Bhatia, Richard C. Gay, W. Ross Honey

Tóm tắt

For several years, new digital technologies and startup companies have put the music industry in a defensive posture by driving innovation and disrupting established format, pricing, and distribution standards. However, with Napster now defanged, the major labels that dominate the industry are reclaiming the spotlight and taking proactive steps to secure their place in the online music arena.