Why the best and brightest approaches don't solve the innovation dilemma

SteveDenning1
1For this article, Stephen Denning drew on his latest book A Leader's Guide to Storytelling (Jossey‐Bass, 2005). Formerly the Program Director, Knowledge Management, at the World Bank, he advises organizations world‐wide on knowledge management and organizational storytelling (www.stevedenning.com).

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PurposeHighlight the management dilemma disruptive innovation poses and examine what the leading management theorists have to offer as a solution.Design/methodology/approachThe author examines six leading theories of innovation and three alternatives to disruptive innovation.FindingsThe leading theories that try to solve the paradox of innovation don't work and the alternatives to disruptive innovation merely delay having to deal with the dilemma.Research limitations/implicationsThe author reviewed many theoretical approaches to innovation management and selected six for commentary.Practical implicationsThe author argues that the theorists are looking at innovation in the wrong way. Because innovation is a paradox, the solution lies in rethinking the fundamental assumptions.Originality/valueFirst article that examines the logic behind the leading disruptive innovation theories and refutes their advice.

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