Why the Shell Select forecourt convenience stores failed

Strategic Direction - Tập 19 Số 1 - Trang 21-23 - 2003

Tóm tắt

Petrol stations in the UK increasingly resemble small supermarkets. Every driver has bought petrol and then perhaps bought some extra items, such as a sandwich or a newspaper. Local residents also use these shops to buy those essential items like bread or milk that everyone runs out of. Shell, however, was one of the petrol companies that found that making these shops profitable was more difficult than it had envisaged.

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Tài liệu tham khảo

Boyle, E. (2002), “The failure of business format franchising in British forecourt retailing: a case study of the rebranding of Shell Retail’s forecourts”, International Journal of Retail & Distribution Management, Vol. 30 No. 5, pp. 251‐63, ISSN 0959‐0552.

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Strategic Direction

Tập 19 Số 1

21-23

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