Whether an Australian Agenda?

Australasian Marketing Journal - Tập 8 - Trang 63-67 - 2000
John H. Roberts1
1University of New South Wales, Australia

Tóm tắt

The question often arises as to whether management disciplines in Australia should encourage a peculiarly Australian stream of research or if Australia should compete on an equal footing on the global research playing field. This paper aims to provide a framework to address that issue with respect to marketing, as well as providing some thoughts on where the profession falls with respect to issues discussed within the framework. By looking at supply side and demand side aspects of market management we are able to get some feel for the pros and cons of participating on the global scene relative to specializing in the local environment.

Tài liệu tham khảo

Bahra Parminder, 2000, Financial Times Cheng Allen Compete or Perish1999 Asia Inc. (October) 18-25 Harper Jamie Quelch John A. The Coca Cola Company: the Global Teenager Project, Case N 1-595-0651995 Harvard Business School Publishing Soldiers Field Lilien Gary L., 2000, Australasian Journal of Marketing, 8, 69, 10.1016/S1441-3582(00)70193-5 Porter Michael E. Competitive Strategy: Techniques for Analysing Industries and Competitors1980 The Free Press New York Roberts John H., 2000, Working Paper Wills, 1997, Anbar Management Magazine, 7
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Australasian Marketing Journal

Tập 8

63-67

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