When good companies do bad things

Strategy and Leadership - Tập 28 Số 3 - Trang 4-11 - 2000
PeterSchwartz1
1Peter Schwartz is co‐founder and chairman of Global Business Network (GBN), a unique membership organization and worldwide network based in Emeryville, California. GBN specializes in corporate scenario planning and research on the future of business environments. Peter’s latest book, co‐authored with Blair Gibb, is When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization (John Wiley, 1999). This article is adapted from his remarks at the Strategic Leadership Forum’s 1999 international conference.

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