What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels

Journal of Business Research - Tập 128 - Trang 140-155 - 2021
J. Craig Andrews1, Richard G. Netemeyer2, Scot Burton3, Jeremy Kees4
1Marquette University, Department of Marketing, 1225 W. Wisconsin Avenue, Milwaukee, WI 53233, United States
2University of Virginia, Charlottesville, VA 22911, United States
3Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701, United States
4School of Business, Villanova University, Villanova, PA 19085, United States

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