Các yếu tố và nhu cầu thúc đẩy dịch vụ di chuyển như một dịch vụ là gì? Những phát hiện từ Khảo sát Nhu cầu Năng lượng Hộ gia đình Thụy Sĩ (SHEDS)
Tóm tắt
Dịch vụ di chuyển như một dịch vụ (MaaS) là một dịch vụ hỗ trợ nhu cầu vận tải của khách hàng bằng cách cung cấp thông tin và vé cho nhiều phương thức vận chuyển trong một giao diện duy nhất; do đó, có khả năng thúc đẩy tính đa phương thức và phương tiện giao thông công cộng, nó đại diện cho một công cụ quan trọng để giảm thiểu những tác động tiêu cực từ giao thông như phát thải và tắc nghẽn. Thông qua một khảo sát trực tuyến được thực hiện tại Thụy Sĩ, chúng tôi cố gắng hiểu các nhu cầu tiềm năng của người dùng cũng như các yếu tố sẽ thúc đẩy việc sử dụng MaaS. So sánh mức độ sẵn lòng sử dụng MaaS cho các mục đích chuyến đi cụ thể như đi làm và các hoạt động giải trí, chúng tôi phát hiện ra mức độ sẵn lòng thấp nhất cho việc đi làm và cao nhất cho các chuyến đi giải trí vào cuối tuần. Ý định giảm sử dụng ô tô có mối quan hệ tích cực với độ sẵn lòng sử dụng MaaS trong việc đi làm. Mặt khác, các yếu tố tác động tích cực đến độ sẵn lòng sử dụng MaaS cho các hoạt động giải trí bao gồm bằng cấp học vấn cao hơn, kinh nghiệm với dịch vụ chia sẻ xe và việc sử dụng các thông báo chính sách khí hậu liên quan đến giao thông ảnh hưởng trực tiếp đến người tiêu dùng. Những phát hiện này gợi ý rằng cần tập trung đặc biệt vào việc đi làm hoặc các hoạt động giải trí khi thiết kế các biện pháp chính sách.
Từ khóa
#Dịch vụ di chuyển như một dịch vụ #MaaS #nhu cầu phương tiện giao thông #Thụy Sĩ #khảo sát #chính sách khí hậuTài liệu tham khảo
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