What Makes Viewers Engage in Live Streaming Shopping during and after the Pandemic: An Affordance Perspective

Ping Li1, Seoyoun Lee1, Kyung Young Lee2, Sung‐Byung Yang3, Younghoon Chang4
1School of Management and Economics, Beijing Institute of Technology, Beijing, People’s Republic of China
2Rowe School of Business, Dalhousie University, Halifax, Canada
3School of Management, Kyung Hee University, Seoul, Republic of Korea
4Nottingham University Business School China, University of Nottingham Ningbo China, Ningbo, China

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