Welcome to World 2.0: the new digital ecosystem

Journal of Business Strategy - Tập 30 Số 4 - Trang 23-30 - 2009
Fahri Karakaş1
1(Based in the Desautels Faculty of Management, McGill University, Montreal, Quebec, Canada)

Tóm tắt

PurposeThe purpose of this paper is to introduce and describe World 2.0; the interactive, hyper‐connected, immersive, collaborative online ecosystem.Design/methodology/approachThe paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation.FindingsThe author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation.Practical implicationsThe article provides managers and professionals strategies for innovation in the World 2.0 ecosystem.Originality/valueThe concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty‐first century business and innovation landscape.

Từ khóa


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