User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects

Journal of Retailing - Tập 91 - Trang 372-389 - 2015
Feng Wang1, Xuefeng Liu2, Eric (Er) Fang3
1School of Business Administration, Hunan University, Changsha, Hunan, 410082, China
2Sellinger School of Business, Loyola University Maryland, 4501N Charles Street, Baltimore, MD 21210, United States
3College of Business, University of Illinois at Urbana-Champaign, Champaign, IL 61820, United States

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